Profitable on Paper, Broke in Practice with Josh Luebker
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Profitable on Paper, Broke in Practice with Josh Luebker
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Revenue can feel really good on paper, it'll even make it look like a construction company made good money. Yet somehow it still could be wrong about how the year actually went.
That became the reality for Josh Luebker, founder of SPM (The Construction CFO), and he set out to change the narrative. This week he takes a deep dive into what construction ownership actually requires beyond just staying busy. Sharing from two real client stories, Josh shows how weak visibility into overhead and cash flow can undercut construction profitability even when revenue looks strong, including a company scaling fast while quietly weeks from missing payroll.
In the end, Josh takes a step back and outlines the four financial metrics every owner and manager should track, in the order that actually matters, and why knowing true costs is a condition of leading well.
This week's chat is a must-listen for owners, project managers and anyone serious about the leadership and ownership side of running a construction business.