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Profit Insights

Profit Insights

Di: Alex Franklin
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Profit Insights is the podcast for Private Equity professionals who want sharper thinking on the decisions that protect and grow enterprise value.


Hosted by Alex Franklin, founder of Ithaca Cyber Security and Penpole, a specialist healthcare digital transformation consultancy, each episode will give actionable takeaways from the worlds of Private Equity, Cyber Security, and Operational Excellence to deliver insight that adds value to your investment decisions and protects portfolio value.


From fractional CISO and DPO strategy to leadership frameworks, hiring decisions, and the business philosophy that separates elite organisations from the rest, Profit Insights covers the full spectrum of what it takes to maximise returns and manage risk in today's environment.


Episodes include in-depth interviews with industry leaders across Private Equity, Cyber Security, the NHS, and the NHS Supply Chain, alongside Penpole & Ithaca’s acclaimed written thought leadership, now brought to life in audio and video.


Whether you are a Operating Partner, Portfolio Company Executive, or investment professional navigating an increasingly complex risk landscape, Profit Insights gives you the frameworks, perspectives, and expert voices you need to make better decisions.

Subscribe now and visit ithacacybersecurity.com to find out how Alex and his teams can support you and your portfolio.

© 2026 Profit Insights
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  • Profit Insights #7: First Who Then What
    Jul 2 2026

    Strategy, vision, and technology all matter. But according to Jim Collins, David Packard, Warren Buffett, Steve Jobs, and Jeff Bezos, none of it matters more than who you put on your team. In this episode, Alex Franklin builds on his Level 5 Leadership column to examine the single most important factor in organisational success: getting the right people on the bus before you decide where to drive it.

    Practical, honest, and grounded in hard-won experience.

    Read the full article: ithacacybersecurity.com/first-who-then-what

    Work with Alex: ithacacybersecurity.com | penpole.co.uk

    References and Further Reading

    Collins, J. (2001). Good to Great: Why Some Companies Make the Leap… and Others Don't. Penguin Random House.
    Sanchez, C. (2024). Main Street Millionaire: How to Make Extraordinary Wealth Buying Boring Businesses. Penguin.

    Read all Profit Insights: https://www.ithacacybersecurity.com/insights/

    Work with Alex: alex@ithacacybersecurity.com

    penpole.co.uk | ithacacybersecurity.com

    Mostra di più Mostra meno
    12 min
  • Profit Insights #6: Ode to Entrepreneurship
    Jun 26 2026

    What does it actually mean to be an entrepreneur? In this episode, Alex Franklin offers a personal and philosophical take on the entrepreneurial mindset drawing on Luke Johnson, James Wise, and John Maynard Keynes to argue that entrepreneurship is not about the yacht or the exit. It is about the willingness to take risk, question the majority, and put capital to work in defiance of the instinct to hoard.

    Read the full article: ithacacybersecurity.com/ode-to-entreprenuership

    Work with Alex: ithacacybersecurity.com | penpole.co.uk

    References and Further Reading

    Johnson, L. (2011). Start It Up: Why Running Your Own Business Is Easier Than You Think. Portfolio Penguin.
    Wise, J. (2023). The Startup Century: Why We're All Becoming Entrepreneurs and How to Make It Work for Everyone. Bloomsbury.
    Marshall, A. (1890). Principles of Economics. Macmillan. (As cited in Keynes, 1936)
    Keynes, J. M. (1936). The General Theory of Employment, Interest and Money. Macmillan.

    Read all Profit Insights: https://www.ithacacybersecurity.com/insights/

    Work with Alex: alex@ithacacybersecurity.com

    penpole.co.uk | ithacacybersecurity.com

    Mostra di più Mostra meno
    9 min
  • Profit Insights #5: How to Become a Level 5 Leader
    Jun 18 2026

    What separates leaders who build enduring greatness from those who deliver only short-term results? In this episode, Alex Franklin explores Jim Collins' Level 5 Leadership framework, the paradoxical combination of personal humility and professional will that Collins identified as the primary differentiator in companies that sustained extraordinary performance over fifteen years. From Tim Cook quietly negotiating tariff exemptions to David Packard's law on hiring, this episode offers a compelling framework for anyone building or investing in great organisations.

    Read the full article: ithacacybersecurity.com/how-to-become-a-level-5-leader

    Work with Alex: ithacacybersecurity.com | penpole.co.uk

    References and Further Reading

    Collins, J. (2001). Good to Great: Why Some Companies Make the Leap… and Others Don't. Penguin Random House.

    Rogan, J. (Host). (2025, February 28). #2281 – Elon Musk [Audio podcast episode]. In The Joe Rogan Experience. Spotify. open.spotify.com/episode/4OKO5j5RFCx5efek9XXlj3

    Read all Profit Insights: https://www.ithacacybersecurity.com/insights/

    Work with Alex: alex@ithacacybersecurity.com

    penpole.co.uk | ithacacybersecurity.com

    Mostra di più Mostra meno
    10 min
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