Profit by Design copertina

Profit by Design

Profit by Design

Di: Dr. Sabrina Starling
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A proposito di questo titolo
 You work hard in your business. On the Profit by Design Podcast, we ask the BIG question: What has your business done FOR YOU lately? Join Dr. Sabrina Starling, The Business Psychologist™ and founder of Tap the Potential weekly, as she brings you tips, tools and strategies to support YOU in making intentionally profitable AND sustainable business decisions to live the lifestyle you desire. After all, work supports life, not the other way around. Dr. Sabrina is the author of the The 4 Week Vacation® and the How to Hire the Best Series. Profit by Design is a Tap the Potential Production.2023 Economia Gestione e leadership Leadership Management
Episodi
  • 426: Your Business Was Supposed to Give You Freedom. What Happened?

    426: Your Business Was Supposed to Give You Freedom. What Happened?
    Nov 5 2026

    What if your business could give you back 10 hours every week while putting more money in your pocket? Imagine having evenings and weekends to yourself, taking a vacation without constantly checking your phone, and knowing your team can keep things running without you.

    For many entrepreneurs, that kind of freedom feels impossible. You've worked hard to grow your business, but somewhere along the way, you became responsible for every decision, every problem, and every detail. Revenue may be increasing, yet your workload keeps growing, and your take-home pay doesn't reflect the effort you're putting in.

    In this episode of Profit by Design, Dr. Sabrina Starling kicks off a new series, How to Cut 10 Hours From Your Workweek and Pay Yourself More. She challenges business owners to reconsider what success really means and introduces the Profit and Time Treasure Hunt, a practical approach to uncovering opportunities for greater profitability and personal freedom.

    You'll also hear from Tammy Little, a business owner who once believed working nights and weekends was simply part of being an entrepreneur. Through her work with Tap the Potential's Better Business Better Life program, Tammy has built a stronger team, improved systems, set boundaries, and reclaimed time she never imagined having.

    Dr. Sabrina also shares how her family's entrepreneurial history shaped her beliefs about hard work and why she eventually realized she was recreating the very lifestyle she had started her own business to escape.

    This episode invites you to stop measuring success by how busy you are and start defining what you want your business to make possible. With a simple exercise from the free Jumpstart workbook, you'll identify what your business has been costing you, envision what greater freedom could look like, and take the first step toward creating meaningful change.

    Because your business should support your life—not consume it.

    Profit by Design is a Tap the Potential production.

    Show Highlights

    • Why growing revenue doesn't automatically lead to more freedom, greater profitability, or higher take-home pay
    • How becoming the chief problem solver keeps business owners trapped in daily operations
    • Tammy Little's journey from working constantly and controlling every decision to building a team that takes greater responsibility
    • Why changing your beliefs about work is often the first step toward changing how your business operates
    • How Dr. Sabrina's family history influenced her understanding of entrepreneurship, hard work, and personal freedom
    • What the Profit and Time Treasure Hunt reveals about opportunities already hiding inside your business
    • Why identifying potential profit and reclaimable hours is only the beginning—and what it takes to turn those opportunities into results
    • How stronger systems, team autonomy, and healthier client boundaries can create more capacity for business owners
    • Why getting clear on what you want your business to make possible is essential before making operational changes
    • Your $10,000-an-hour move: Complete pages 3–4 of the Jumpstart workbook, choose one meaningful goal, and identify the biggest obstacle standing in your way

    Resources

    Ready to reclaim your time and create a more profitable business?

    Start with the free Jumpstart workbook, your companion guide to the Profit and Time Treasure Hunt. Complete pages 3 and 4 to identify what your business has cost you, envision what an additional 10 hours each week could make possible, and clarify one change you want to make.

    Download your free Jumpstart workbook: https://tapthepotential.com/jumpstart

    Dr. Sabrina Starling and the Tap the Potential team help business owners build profitable, sustainable businesses through the Better Business Better Life program. Discover how simplifying operations, developing your team, and focusing on what matters most can help you create a business that supports your life.

    Book a conversation with the Tap the Potential success team: https://tapthepotential.com
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    27 min
  • 425: From Stress and Inconsistent Sales to a Profitable Business That Supports Your Life with Adam McKee

    425: From Stress and Inconsistent Sales to a Profitable Business That Supports Your Life with Adam McKee
    Oct 29 2026
    What if your business could grow without demanding more of your time and energy? Imagine attracting better clients, building a stronger team, and finally creating a profitable business that supports your life instead of consuming it.In 2021, Adam McKee, owner of Contemporary Woods, was struggling with inconsistent sales, tight cash flow, and the constant pressure of keeping his custom cabinetry business afloat. Like many business owners, he had created a demanding job rather than a business that could thrive without him.In this episode of Profit by Design, Dr. Sabrina Starling welcomes Adam back for a special "Where Are You Now?" conversation. A former participant in Tap the Potential's Better Business Better Life program, Adam shares how the changes he began making five years ago continue to transform his business and his life.The results are remarkable. Contemporary Woods increased sales by 70% in the first year and 96% over two years. Today, the company generates approximately $1.3 million annually and is completing a nearly $600,000 project—more than twice the size of its previous largest project. Adam has also built a team of approximately 90% A-players, dramatically improved employee onboarding, and implemented 285 new standard operating procedures since January.But Adam's greatest achievement isn't just financial. By focusing on ideal clients, company values, and continuous improvement, he's reduced his stress, strengthened his team, and created a business that increasingly operates without his constant involvement.If you're tired of putting out fires and feeling like everything depends on you, Adam's story demonstrates how small, intentional improvements can lead to extraordinary results, and a business that truly supports the life you want.Profit by Design is a Tap the Potential production.Show HighlightsChanges that helped Contemporary Woods achieve 70% sales growth in its first year of coaching and 96% growth over two yearsWhy identifying both ideal clients and ideal projects is essential for creating repeatable systems and attracting more profitable workThe remarkable progression from struggling to find enough work to completing a nearly $600,000 custom cabinetry projectWhy "your wealth is in your waste" and how eliminating inefficiencies can improve profitability without requiring additional salesHow implementing 285 new SOPs since January is helping Adam's team reduce mistakes, improve quality control, and operate more independentlyHow a structured onboarding process reduced the time required for new employees to become productive from approximately six months to four weeks—and helped build a team of 90% A-playersWhy Adam believes the return on coaching extends far beyond financial results, and how small, consistent improvements can create a business that truly supports your lifeAdam’s Bio.Adam McKee grew up in the trades, where he learned to appreciate good craftsmanship—and saw how hard people could work without much profit to show for it. Today, he owns Contemporary Woods, a custom cabinetry shop in Lincoln, Nebraska, with a mission of Serving Craftsmanship. He loves standing back and seeing what his team built. He’s putting that same care into building a business that rewards the work, helps his team grow, and leaves time for family.ResourcesReady to build a business that works for you instead of one that depends entirely on you?Dr. Sabrina Starling and the Tap the Potential team help business owners create profitable, sustainable businesses through the Better Business Better Life program. By focusing on the right clients, strong teams, repeatable systems, and intentional leadership, you can begin creating a business that supports both your financial goals and your quality of life.Visit www.tapthepotential.com to schedule a conversation and explore whether the Better Business Better Life program is right for you.Connect with Adam and Contemporary Woods!Email - adam@contemporarywoods.comContemporary WoodsLinkedInFacebookInstagram
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    33 min
  • 424: You Don't Need More Leads. You Need More of the Right Clients.

    424: You Don't Need More Leads. You Need More of the Right Clients.
    Oct 22 2026

    What if the secret to growing your sales isn't finding more leads, spending more on marketing, or working harder to attract new customers? What if your next big sales opportunity is already hiding in your existing client relationships?

    When sales slow down, most business owners immediately look for ways to generate more leads. But more leads don't necessarily mean more profitable sales—or a better business. The real opportunity may be identifying the clients who value your expertise, appreciate your team, and contribute most to your profitability, then intentionally attracting more clients just like them.

    In this episode of Profit by Design, Dr. Sabrina Starling explains how the 80/20 principle can transform your sales approach. She challenges business owners to stop chasing every potential customer and focus on the relationships, referral sources, and sales activities that consistently deliver the best results.

    You'll also hear the remarkable story of Mitch Genda, president of Paragon Homes of Charlotte, whose company went from an extended sales drought to more than $13 million in contracted sales across seven sales in just six weeks after beginning Sales Explosion coaching. The breakthrough wasn't a complicated new marketing strategy. It was a shift from relying on intuition to building an intentional, repeatable sales process around what was already working.

    If you're tired of unpredictable sales, lengthy buying cycles, and constantly searching for your next lead, this episode will help you rethink what sustainable sales growth can look like. Discover how to attract better-fit clients, strengthen your referral relationships, shorten your sales cycle, and grow revenue without adding unnecessary complexity to your business.

    Profit by Design is a Tap the Potential production.

    Show Highlights

    • Why generating more leads isn't always the solution to sluggish sales
    • How the 80/20 principle reveals which clients contribute the greatest value to your business
    • Why your most profitable clients—not necessarily your biggest spenders—should shape your sales strategy
    • How attracting more ideal clients can improve profitability while reducing stress on your team
    • The $10,000-an-hour question: Which of your existing clients would you love to clone, and why?
    • How Paragon Homes of Charlotte went from a sales drought to more than $13 million in contracted sales in six weeks
    • Why moving from sales intuition to intentionality is essential for consistent, repeatable results
    • How to identify your most valuable referral sources and the people who influence buying decisions
    • Why documenting successful sales activities can help shorten lengthy sales cycles and improve cash flow
    • A practical exercise using your last five great sales to uncover opportunities for sustainable growth

    Resources

    Ready to stop leaving sales to chance?

    Dr. Sabrina Starling and the Tap the Potential team are offering four Sales Explosion 1:1 Coaching spots. This personalized coaching is designed to help you identify your best clients, strengthen valuable referral relationships, and build an intentional, repeatable sales process around what already works.

    Book a coffee chat to learn more:

    www.tapthepotential.com/coffee
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    15 min
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