Profit by Design copertina

Profit by Design

Profit by Design

Di: Dr. Sabrina Starling
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A proposito di questo titolo

You work hard in your business. On the Profit by Design Podcast, we ask the BIG question: What has your business done FOR YOU lately? Join Dr. Sabrina Starling, The Business Psychologist™ and founder of Tap the Potential weekly, as she brings you tips, tools and strategies to support YOU in making intentionally profitable AND sustainable business decisions to live the lifestyle you desire. After all, work supports life, not the other way around. Dr. Sabrina is the author of the The 4 Week Vacation® and the How to Hire the Best Series. Profit by Design is a Tap the Potential Production.2023 Economia Gestione e leadership Leadership Management
  • 385: How to Handle Employee Raises When Revenue is Low (Business Owner Strategies)
    Jan 22 2026

    If you’re worried about giving employee raises when revenue is tight, you’re not alone. In this episode, we explore ways to reward your team without putting your business at risk. You’ll discover smart ways to structure raises when cash flow is limited, how to communicate compensation changes without hurting morale, and strategies to retain top talent even when money is tight. If you’re a business owner trying to balance people and profits, this episode will give you practical steps you can implement now. Join Melissa Kay and Dr. Sabrina Starling to learn smart, sustainable strategies for handling raises without jeopardizing your business.

    Profit by Design is a Tap the Potential production.

    Show Highlights:

    1. Balancing an uncertain economy with the need to take care of your A-players
    2. The problem when a business owner isn’t cashing their paychecks in order to give employee raises
    3. Take an honest look at your team, identify your A-players, and give raises accordingly. (Underperforming “warm bodies” do not deserve a raise.)
    4. Strategies for protecting you, the business owner. These are a priority for a sustainable business.
    5. Maintaining profitability is the #1 priority; all other decisions flow from that foundation.
    6. More money is NOT the goal for many A-players; time flexibility and freedom often matter more.
    7. Learn to structure an A-player’s work schedule around the delivery of their key result.
    8. A team member’s perspective from Melissa: time flexibility and freedom matter most!
    9. Considerations for a growing business (Don’t grow your payroll across the board!)
    10. Have conversations with your A-players to find out what matters most to each of them.
    11. An action step to take today: prioritize systemization for each A-player’s role (Guard against being hostage to any A-player.)
    12. Need more support to confidently grow your business? We can help! Book a call with us today!

    Resources:

    Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

    Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation

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    22 min
  • 384: What to Look for in an Accounting Firm with Tammy Little
    Jan 15 2026

    Most business owners wait way too long to get financial support, not because they don’t need it, but because they think their books are too messy, too far behind, or too embarrassing to hand over to a professional. In this episode, Tap the Potential’s Lead Strategist, Melissa Kay, talks with Tammy Little about precisely what you should look for in an accounting firm, and why you’re more ready for help than you think! We cover the difference between a bookkeeper, accountant, controller, and CFO (and who you actually need; the essential systems and processes to make your finances easier, more efficient, and more organized; why waiting until the end of the year to prepare for taxes is the fastest way to lose money and add stress; and how the proper accounting support creates clarity, confidence, and real profit. If you want to stop feeling behind, stop guessing, and finally get your financial house in order, this episode is your roadmap to a better future. Join us!

    Tammy Little is the owner of FTC Group and Summit Accounting Partners, a full-service accounting firm for small, medium, and large businesses. All of their services are virtual, making their top-notch services accessible to companies nationwide.

    Profit by Design is a Tap the Potential production.

    Show Highlights:

    1. Understand the terminology: CFO, accountant, bookkeeper, controller, etc. (“What do I really need?”)
    2. Common reasons that business owners don’t have financial support
    3. The process when Tammy’s firm comes in to help clean up the financial mess
    4. You will feel safe and relieved when a qualified financial professional takes the reins!
    5. Think you can’t afford an accountant? You can’t afford NOT to have one!
    6. Tammy’s philosophy of systems and operations is to know each client and their business as a true partner
    7. Considerations in looking for an accountant: your comfort level, their range of offerings/services, communication, and the level of trust you have with them
    8. Signs that you need accounting help NOW!
    9. Tammy’s one thing she gives to every client: peace of mind

    Resources:

    Connect with Tammy Little: Summit Website, My Ghost Crew Website, Facebook, and LinkedIn.

    Download your free, updated copy of the

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    28 min
  • 383: How to Plan Your 4 Week Vacation®️ in 2026 (Without Your Business Falling Apart)
    Jan 8 2026

    Does the idea of taking a real vacation make you anxious instead of excited? If stepping away for even a day feels risky, the thought of taking four whole weeks probably feels impossible—but it’s not. You don’t need a massive team or endless cash flow to make it happen. In this week’s episode, we’re breaking down the exact systems, delegation strategy, and leadership habits you need to build NOW, so you can confidently step away later. You’ll discover the first thing to fix if your business can’t run without you, how to train your team to make decisions while you’re unplugged, and why your business actually grows when you’re not in it every minute. If you want 2026 to be the year you take a real break, the kind where you sleep, rest, and reset, you don’t want to miss this episode with Melissa Kay and Dr. Sabrina Starling. Join us!

    Profit by Design is a Tap the Potential production.

    Show Highlights:

    1. The biggest irony about the 4 Week Vacation®️process: Our businesses grow and flourish more when we take time off.
    2. Our promise to every one of our clients: A fully unplugged, 4 Week Vacation®️within 12 months
    3. Your time is worth $10,000 an hour! Download your free Chart of $10,000 Activities now!
    4. Our “handoff” of the tasks associated with podcast production, and how it works for us
    5. Delegating effectively benefits everyone.
    6. Steps in effective delegation:
    7. Allow the team member to own the task's outcome.
    8. Give the team member space to simplify the processes and systems they work with.
    9. Watch your A-players learn how to delegate for themselves.
    10. Creating accountability and “vacation-testing” your business
    11. Organizing the business around the sweet spot—and hiring to support that process
    12. A streamlined business makes it easy to hire the right A-players.
    13. The truth about a 4 Week Vacation®️: It provides job security, sustainability, a good culture, and fresh creativity/innovation.
    14. The game you cannot play to win: Cut it out, and play a different game.
    15. Register now for the Coach Approach program for a very different 2026 for you and your business.

    Resources:

    Download your free, updated copy of the

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    27 min
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