Product for Product Management copertina

Product for Product Management

Product for Product Management

Di: Matt Green & Moshe Mikanovsky
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A proposito di questo titolo

 Product for Product is a show hosted by Matt Green and Moshe Mikanovsky aimed at helping listeners navigate the growing depth of product management tools while also providing our insights into the categories that make up the PM role. We will take listeners with us on a journey of discovery through areas of product analytics, road mapping, productivity and many others. If you want to keep up with the latest in product management come along for the ride!

Connect with us on LinkedIn:
https://linkedin.com/in/mattgreenproduct
https://linkedin.com/in/mikanovsky

Connect with us on Youtube:
https://www.youtube.com/@productforproductCopyright Matt Green & Moshe Mikanovsky Economia
Episodi
  • EP 153 - Competitive Research Tools with Ran Erez

    EP 153 - Competitive Research Tools with Ran Erez
    Apr 29 2026
    On this episode of the Product for Product Podcast, we’re joined by Ran Erez, product leader, podcaster, and founder of Re.focus, for a highly practical episode on competitive intelligence tools and tactics for product managers.With over a decade in B2B, B2C, and cyber (including three years on the mobile pod at monday.com), Ran has seen the same pattern repeat: teams either copy competitors blindly or ignore them entirely. He argues there’s a better way, treating competitors as a massive time‑saver for validation and strategy, without letting them drive your roadmap.

    Join Matt and Moshe as they explore with Ran:
    • How Ran went from QA manager in cyber to owning product and driving millions in sales
    • The biggest mistakes PMs make with competition: copying feature lists, believing marketing at face value, and doing “one‑and‑done” competitive intelligence
    • Why focusing only on direct “budget competitors” misses the real job‑to‑be‑done
    • The Competitive Intelligence Pyramid:
      • Feature level – how others solve the same problem
      • Product capabilities – pros/cons at whole‑product level
      • Messaging – how value is communicated and evolves
      • Product strategy – what bets they’re making
      • Company strategy – where the business is actually heading
    • Concrete methods and tools at each level, including:
      • Finding real users of competitors through screeners, communities, and support/KB pages
      • Running “SUSHI” competitive user research: side‑by‑side tests of your product vs. theirs over time
      • Talking to integration partners and freelancers who implement multiple competing tools
      • Using Wayback Machine, screenshots + Gemini, and Perplexity to track how sites, pricing, and positioning change
      • Mining public earnings calls for strategic signals in the language leaders use
    • How to systematically identify your true competitors (and what it means if you can’t find any)
    • Treating CI as a muscle: what “small start” looks like and how to keep learning over time
    • Using competitors to validate your ideas by putting their products in front of your users
    • And much more!
    Want to connect with Ran or learn more?
    • LinkedIn: https://www.linkedin.com/in/ran-erez
    You can also connect with us and find more episodes:
    • Product for Product Podcast: http://linkedin.com/company/product-for-product-podcast
    • Matt Green: https://www.linkedin.com/in/mattgreenproduct
    • Moshe Mikanovsky: http://www.linkedin.com/in/mikanovsky
    Note: Any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.

    Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️
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    50 min
  • EP 152 - From Project to Product Mode with Thomas Hartmann

    EP 152 - From Project to Product Mode with Thomas Hartmann
    Apr 15 2026
    We’re joined by Thomas Hartmann, co‑founder of Product Masterclass and co-author of From Project to Product Mode: A Game Plan to Unlock Scalability for B2B Software Products, for a candid look at why so many B2B software companies get stuck in “project mode” and what it really takes to become product‑led.Thomas shares his journey from entrepreneurship and lean startup experiments in San Francisco and Munich and to working with large organizations trying (and often failing) to scale.

    Over years of coaching and transformation work, he and his co‑founder and co-author, Sebastian Borggrewe, saw the same pattern: teams with a strong product mindset trapped inside companies that still behave like project shops, where sales and single big clients dictate the roadmap and success is measured by project delivery, not product outcomes.

    Join Matt and Moshe as they explore with Thomas:
    - How to recognize whether your company is truly in project mode or product mode


    - Why B2B software behaves very differently from B2C when making this shift


    - The “egg” analogy: product teams as the yolk, surrounded by an environment (the egg white) that often doesn’t care how things get built, only that they ship


    - The seven areas that fundamentally differ between project and product companies: segmentation, pricing, discovery, prioritization, engineering, configuration, and product management structures


    - Concrete signs of project mode: sales defining what to build, time‑and‑materials pricing, no real discovery, prioritization driven by the loudest customer, and PMs blocked from end users


    - Why not every company needs to become a product company, and why it’s a strategic choice, not dogma


    - A step‑by‑step path to move from project to product mode:


    - Step 1: Align leadership and name the current state (you are a project org)


    - Step 2: Find alignment among all product leaders on what to change


    - Step 3: Prioritize which of the seven areas to tackle first (you can’t fix everything at once)


    - Step 4: Enable the workforce and shift the surrounding “egg white,” not just product team skills


    - How AI fits differently in project vs. product organizations: as a delivery accelerator in one, and as a strategic validation and discovery tool in the other


    - Why tools like Claude Code can help PMs brainstorm, validate, and visualize, but won’t fix a broken mindset or culture


    - And much more!


    Want to learn more or work with Thomas?
    - Product Masterclass: https://www.product-masterclas...
    - From Project to Product Mode book: https://www.product-masterclass.com/book-project-to-product
    - LinkedIn: https://www.linkedin.com/in/th...


    You can also connect with us and find more episodes:
    - Product for Product Podcast:

    http://linkedin.com/company/pr...
    - Matt Green:

    https://www.linkedin.com/in/ma...
    - Moshe Mikanovsky:

    http://www.linkedin.com/in/mik...
    Note: Any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.

    Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️
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    59 min
  • EP 151 - Gender Based Data Analytics with Lea Khasidi

    EP 151 - Gender Based Data Analytics with Lea Khasidi
    Apr 1 2026
    We’re excited to welcome Lea Khasidi, product management freelancer, founder and CEO of MaPott, and soon‑to‑be author, for a powerful conversation on gender-based data analytics for product managers.

    Lea shares her journey from intelligence work in the IDF, through product roles in EdTech, cybersecurity, and beyond, to founding a health management app for women with chronic conditions. Along the way, one pivotal discovery while consolidating four cybersecurity platforms, seeing men and women use the same filtering feature in completely different ways, sparked her deep focus on how gender shapes behavior in our products, especially in B2B contexts where it’s often ignored.

    Join Matt and Moshe as they explore with Lea:
    • How a real-world analytics puzzle revealed stark gender differences in workflow, and changed how she thinks about usage data

    • The three pillars of context we can’t change (who users are, how they act, where they work) and the one we can: what we give them in the product

    • How “hacks” and workarounds used by different genders can hint at your next features

    • A practical system for existing products: using analytics to segment by gender, spotting behavioral differences, then following up with observation and interviews

    • How to approach gender representation when validating new products, and why balanced samples matter even for seemingly “neutral” tools

    • Ways to lean on existing research about gender patterns in your domain (health, education, finance, etc.) instead of guessing from scratch

    • Why early-stage startups should ship faster and learn from usage, while mature products might rely more on A/B tests and targeted outreach

    • The risk of building solely from our own biases and assumptions, and why gender should be on the PM checklist, even if it’s not always the first lens

    • Lea’s upcoming book on gender-based analytics for PMs

    • One piece of advice she has for founders learning to trust their insight while staying open to the data

    • And much more!

    Want to connect with Lea or learn more?
    • LinkedIn: https://www.linkedin.com/in/lea-khasidi/
    • Website: https://leakhasidi.com
    • MaPott: https://www.ma-pott.com/

    You can also connect with us and find more episodes:
    • Product for Product Podcast: http://linkedin.com/company/product-for-product-podcast

    • Matt Green: https://www.linkedin.com/in/mattgreenproduct/

    • Moshe Mikanovsky: http://www.linkedin.com/in/mikanovsky

    Note: Any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.

    Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️
    Mostra di più Mostra meno
    49 min
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