Today we have Robyn Bolton as our guest. Robyn M. Bolton is the Founder & Chief Navigator of MileZero, an innovation consultancy that works with leaders of medium and large businesses to navigate the uncertainty of innovation's "fuzzy front end" to confidently grow their businesses. Before founding MileZero, Robyn was a Partner at Innosight, the innovation and strategy firm that does not need an introduction here since it was created by Harvard Professor Clayton Christensen. Robyn worked at BCG and was a Brand Manager at P&G where she was on the team that developed and launched Swiffer and Swiffer Wetjet.

Today, we welcome Brandon Cornuke. Brandon is Senior Director of Innovation for University Hospitals Ventures, an organization charged with deploying healthcare innovation at scale.

He’s the author of The Value Proposition Matrix, something that we’re sure to get into today.

Today, we welcome our special guest, Dr. Theomora Ziamou. She is a behavioral scientist who has worked for the EU through the European Commission, Ernst & Young, UNESCO - and today with her own consultancy, Enlexis.

Our stated goal on the Product Quest Podcast is to better understand innovation and product strategy. A real mystery that most product managers and leaders face - is the uncertainty with how their customers make decisions.