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Product Powerhouse

Product Powerhouse

Di: Erin Alexander
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A proposito di questo titolo

Product Powerhouse was created to support product-based business owners, from handmade products to digital products, and everything in between. On this podcast, we chat about what it's really like to run an online shop. We publish weekly episodes covering e-commerce marketing, web design and all things Shopify. We celebrate successful shop owners and chat with experts in the e-commerce industry! Product Powerhouse is hosted by Erin Alexander, a Shopify Expert and design agency owner. She's helped hundreds store owners build, grow, and scale their online business. If you're ready to build an online shop that feeds your family and fuels your passion, you'll love listening to this podcast.

© 2024 Product Powerhouse
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  • Choosing the Perfect Shopify Theme in 2024
    Jun 26 2024

    Welcome to the Product Powerhouse Podcast! I'm Erin Alexander, your host. In this episode, we’re exploring how to choose the perfect Shopify theme in 2024.

    Key Takeaways:

    • Understanding how Shopify themes work
    • Why you need to look for essential features instead of focusing on how the theme looks
    • How to find inspiration for your website
    • The biggest differences between the free Dawn theme and premiums theme in the Shopify theme store
    • Tools for customizing your theme for your brand
    • A list of my personal favorite themes

    For a list of all the apps and themes I mentioned visit this blog post.

    Get your first month of Shopify for only $1*

    Additional Resources:

    • DIY Shopify - Create an amazing Shopify website.
    • Join our Product Powerhouse Community on Facebook for more support and insights.

    Support the Show.

    Connect with Erin:
    Product Powerhouse Community
    Instagram
    DIY Shopify Course
    Product Powerhouse Website


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    27 min
  • Celebrating 10 Years of Success with Tara Sutton Everything Done to a T
    Jun 13 2024

    In this exciting episode of the Product Powerhouse Podcast, Erin chats with the incredible Tara Sutton, owner of Everything Done to a T. Tara shares her inspiring journey of building a successful online boutique that specializes in personalized, giftable items. From the early days of making Lego bags to navigating the challenges of running a full-time business, Tara’s story is filled with valuable insights and practical advice for anyone looking to start or grow their own business.

    Key Topics Discussed:

    • Introduction to Tara Sutton and Everything Done to a T
    • The evolution of Tara's business over the past decade
    • Transitioning from a full-time corporate job to full-time entrepreneurship
    • Navigating the challenges when her husband was laid off
    • Strategies for maintaining a consistent social media presence
    • The importance of trusting your gut in business decisions
    • Practical tips for beginners in the business world

    Connect with Tara Sutton:

    • Instagram: everything.done.to.a.t
    • TikTok: everything.done.to.a.t
    • Website: www.everythingdonetoat.com

    Additional Resources:

    • Link to Tara’s Sports Mom Collection
    • Erin’s top tips for marketing without social media
    • Join the Ultimate Product Party

    Thank You for Listening! If you enjoyed this episode, please subscribe, rate, and leave a review. Stay tuned for more inspiring stories and practical advice on the Product Powerhouse Podcast!

    Support the Show.

    Connect with Erin:
    Product Powerhouse Community
    Instagram
    DIY Shopify Course
    Product Powerhouse Website


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    30 min
  • UPP 2024 Recap: My Takeaways from the Ultimate Product Party
    May 31 2024

    In this episode of the Product Powerhouse Podcast, host Erin Alexander reflects on attending the 'The Ultimate Product Party' business conference in Orange County, California. She shares her top takeaways and valuable lessons learned including the importance of attending in-person events, and the joy of connecting with fellow product-based business owners.

    Highlights include meeting speakers, the importance of showing up authentically in your business, working smarter, not harder, and the philosophy of 'take what you need and leave the rest.'

    Links mentioned in this episode:

    • The Ultimate Product Party
    • Find Your New Biz Bestie At The Ultimate Product Party podcast episode with Cat + Allison
    • Getting Your Small Business in Gift Guides with Allison Carter
    • Growing a Sustainable Product Business with Tracy Matthews


    Support the Show.

    Connect with Erin:
    Product Powerhouse Community
    Instagram
    DIY Shopify Course
    Product Powerhouse Website


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    18 min
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