Send us a text

What if every business you touch is both a product and a service—and treating it that way unlocks the results you’ve been chasing? Startup Wins sat down with product veteran Liz Hunt & healthcare technologist Michael Lee, co-founders of 8 Bit Spark, to pull back the curtain on how real innovation happens inside messy constraints, heavy regulation, and shifting incentives.

Startup Wins Host Brandon Na prompts Liz & Michael to unpack healthcare, founder fit, and a practical playbook for innovation from idea to impact along with:

• Market traction through relationships & narrative
• Enshittification and incentive-driven platform decline
• AI as data intake and the power of fine-tuning
• Startup lessons: founder fit, selling first, vows
• Healthcare incentives, capital misallocation, EMR risks

If you’re serious about product-market fit, innovation under regulation, or deploying AI where it truly helps, this conversation will sharpen your approach and your decisions. Subscribe, share with a builder who needs it, and leave a review with the one change you’ll make this week.

Brandon is Managing General Partner of Good People Ventures, former radio show host, and producer of the Edu-focused podcast EduK8, where he interviewed top VCs like Minnie Ingersoll (EduK8 S2 E12) and AI leaders like James Brady (EduK8 S3 E1). He is also the author of UNICORN STARTUPS, available now on Amazon.

Alongside his MGP partner Vikki Meyer Fininen, Brandon entered the venture world and built Good People Ventures. Shortly before forming GPV, he launched Startup Wins to deliver actionable, real-world insights from startup founders, VCs, and world-class experts who are actively shaping the future.

And if you want product experts to help you out with your startup, email Liz at liz@8bitspark.com or Michael at michael@8bitspark.com.

• Startup Wins on Apple Podcasts
• Startup Wins on LinkedIn
• Startup Wins on Spotify

Hosted by Brandon Na, Managing General Partner of Good Peoples Ventures