Product Design and Innovation with Dr. Jeffrey Marcus copertina

Product Design and Innovation with Dr. Jeffrey Marcus

Product Design and Innovation with Dr. Jeffrey Marcus

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 In this episode, we discuss the importance of innovation in plastic surgery and product development. We explore Dr. Marcus' journey in developing the SMARTLock Hybrid MMF Device, and review the basics of product development, what separates a good idea from a good product, and the general process of bringing a product into the market.
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