Marketing your product to your right consumers is a complex situation. Strategy and knowledge is something that is needed to be successful during this marketing milestone in a seller's success. Krista Neher joins us today and shares her wealth of knowledge about this concept and gives some great insider aspects that are going to help you improve your marketing. 

Links Mentioned: 
Cyndi Thomason - Bookskeep.com
Robyn Johnson - Marketplaceblueprint.com
Krista Neher-Bootcampdigital.com/Linkedin: @kristaneher 

Skip To:
00:56: Can you tell us about yourself?
02:57: What would you tell someone with zero digital marketing experience and want to expand?
05:34: Do you consult with people around building strategy or have a course to recommend?
05:58: Digital Marketing that actually works. Krista’s Book. 
10:35: Engagement is a good metric. Right? (Engagement is a horrible metric)
13:00: Media Spend and Divide it by our Revenue, Do you think this is a good metric? Are there other Metrics you might recommend? (More bang for your buck)
16:30: Facebook’s Case study brings some light to the concept. 
18:01: What would you recommend for brand awareness?
20:49: What would you say to people that said Facebook doesn't work? (IOS Update)
22:47: Do you recommend that people invest in SEO? A way to achieve that without a SEO expert. 
27:06: What other advice would you give someone that is talking about it being their last year on amazon?
 

The Power of Scarcity. In this episode we talk with PDH author Mindy Weinstein about her new book. What is scarcity, what are the types that can be applied to our business and how to use it ethically. We also go into the effect that it has on customers, the physiological impact, how it can help when they are overthinking and finally, how FOMO is closely related to scarcity. 

00:15 Drs Mindy’s introduction

00:45 Mindy’s new book “The Power of Scarcity”

01:10 What made you want to write about Scarcity?

01:50 Scarcity is the most powerful influence tactic.

03:15 What are some of the teaching points from your book that can be applied to the business world?

04:30 Four types of scarcity

04:55 Supply related

06:30 Demand related

07:30 Time related

07:58 Limited edition

09:10 Do the examples also apply to services?

10:15 Not all scarcity gives customers a good impression

10:45 Scarcity needs to be ethical

12:30 Scarcity is informing the customer

13:50 How can we create scarify on our own products?

17:20 Is there a type of scarcity that works best for your client base?

21:25 Scarcity can help people that are overthinking

24:40 Effect of special days like Prime Day, Black Friday Sales, Cyber Monday

25:15 Competition, a side effect of scarcity

26:25 Feeling of excitement

27:25 Scarcity done well

29:00 Creating some distance with yourself and scarcity

29:55 Scarcity and FOMO

34:25 How to order the book?

35:15 What would be the one piece of advice you would give now that we are entering Q4 if you have a physical product?

Taking care of your future is important. As entrepreneurs we get caught up making sure that our business is doing well and we are staying profitable but sometimes we forget that we need to take care of our future selves. Today we have Anna Popke on the show and we get to learn her secrets of success post business making sure that we retire properly. 

Links Mentioned: 
Cyndi Thomason - Bookskeep.com
Robyn Johnson - Marketplaceblueprint.com
Anna Popke- 

Skip To:
00:37: Cindy, do you want to introduce our guest?
03:43: What are some of the things that people should be thinking to prepare for the future while trying to run a business?
09:00: This is just an extension of paying yourself right?
10:45: Do you have advice for someone that explains it as I'm betting on myself to make sure that my future self is taken care of?
15:52: We have stuff in our past that can be used as ammunition when talking to folks like this.
16:54: Take your money outside your business and find ways to invest. 
19:00: What is the burden on the employer offering benefits to employees?
20:00: Differences in the retirement plans. The different IRA’s
24:35: When does the size of your company change the benefits and retirement plans?
27:45: Does a person's age become a factor and are these factors something you help them think about when it comes to retirement or emergencies?
29:30: What do you say to folks to feel better about their changes with the stock market?