Printed Circuit copertina

Printed Circuit

Printed Circuit

Di: Siemens Digital Industries Software
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Welcome to The Printed Circuit, a Siemens Podcast. Hosted by Stephen Chavez, each episode will focus on trends, challenges, and opportunities across the printed circuit engineering industry. Topics range from achieving supply chain resilience, to learning PCB design best practices.Siemens Digital Industries Software
  • Dear designer: A wish list from the factory floor
    Sep 16 2026
    What if the fabricator could write a letter to every PCB designer — and the first line was "please call us before it's too late"? What you’ll learn… (00:12) Why a design that looks perfect in CAD can fall apart on the factory floor (02:01) John Johnson's 48 years in the industry, from laminate R&D chemist to PCB company owner to ASC's advanced technology lead (04:34) Wish #1: Get the fabricator involved early and often, especially with today's material shortages and long lead times (07:57) Wish #2: Why designing to the top of a capability list makes your board the most expensive one in the shop (11:55) Wish #3: What solder mask actually does, and the mask-defined vs. copper-defined pad trap that catches new designers (15:54) Wish #4: The true cost of complexity — how every stacked microvia and sequential lamination adds weeks to your build (21:01) Wish #5: What a clean data package looks like (ODB++, consistent layer naming) versus the boilerplate fab notes that put jobs on hold (24:32) Wish #6: The power of the why — how explaining your RF, thermal, or mechanical intent lets the fabricator save your design (28:02) Wish #7: Your job competes for floor time with 70 to 100 others, and poorly designed boards wait the longest (31:42) The one-sentence takeaway: call us, email us, text me — and choose materials that are actually available More about the episode… In this episode of the Printed Circuit Podcast, host Steph Chavez sits down with John Johnson, Director of Quality and Advanced Technology at American Standard Circuits (ASC). John has spent 48 years in the industry, moving from laminate R&D chemist through process engineering and technical sales to co-owning a Milwaukee-area PCB shop for two decades, before landing at ASC, where he's now chasing 10-micron lines and spaces, embedded components, and IC substrates. Framed as a wish list from the factory floor, the conversation walks through seven things fabricators wish every designer understood: involving manufacturing before the design is final, resisting the urge to spec the finest feature on a capability list, respecting what solder mask does in ultra-HDI layouts, recognizing how stacked microvias and sequential laminations push lead times past 20 weeks, delivering a clean, consistently labeled data package, explaining the why behind critical specs, and understanding that a badly designed job waits behind 100 others. John's theme throughout: in a market of 13-week material lead times, a fabricator is a partner, not a vendor, and the earlier the conversation starts, the faster and cheaper the boards get built. Connect with Steph Chavez: LinkedIn Website Connect with John Johnson: LinkedIn
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    36 min
  • Proactive BOM Analysis: Turning Supply Chain Risk Into Competitive Advantage
    Jul 14 2026
    What if the part you approved in five minutes ends up costing your company ten million dollars down the line? What you’ll learn… (00:12) Why the Bill of Materials is quietly one of the biggest risk factors in electronics engineering (02:23) Eric Rimkeit's path from semiconductor procurement to HP commodity management to SupplyFrame (03:15) Ryan Chan's 20 years in supply chain strategy — and how SupplyFrame joined Siemens (04:24) A day in the life of an engineer buried under vintage charts, build checkpoints, and redesign requests (09:06) The real cost curve of a bad part: $1,000 to swap it on paper vs. $10 million once it's in the field (16:24) Why engineering and procurement don't talk — and who ends up "picking up the tab" (20:29) The unauthorized-parts-swap story from an overseas contract manufacturer (22:46) The lead-fishing-weight-and-ivy stunt Eric used to shake a team out of denial (29:43) Real results: 14,000 engineering hours saved a month, and $14 million recovered on tail-end parts (38:20) The three AI shifts reshaping BOM analysis: AI fabric, AI as a design partner, and agentic automation (43:40) The crawl-walk-run approach to actually getting a resiliency program off the ground More about the episode… In this episode of the Printed Circuit Podcast, host Steph Chavez sits down with Eric Rimkeit, Director of Marketing at SupplyFrame, and Ryan Chan, Vice President of Solutions Consulting at SupplyFrame — a Siemens company focused on Bill of Materials risk. Eric spent his career in procurement, from a semiconductor fab through commodity management at HP; Ryan spent two decades guiding companies through supply chain strategy before joining SupplyFrame. The conversation traces what happens when a design gets released without accounting for what's coming downstream: part proliferation, geopolitical disruption, tariffs, and shifting compliance standards that can turn a thousand-dollar swap into a ten-million-dollar redesign. Eric and Ryan unpack why engineering and procurement talk past each other, and share real stories — from an unauthorized parts swap caught on a factory floor to a homemade stunt involving a lead fishing weight and fake ivy — that show what's at stake when teams don't share visibility into risk. They close on where AI is headed next: not replacing engineers, but becoming a design partner that folds supply chain context directly into part selection. Connect with Steph Chavez: LinkedIn Website Connect with Eric Rimkeit: LinkedIn Supplyframe Website Connect with Ryan Chan: LinkedIn
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    47 min
  • Communication, Trust, Process: The Three Pillars Every Co-Design Team Must Get Right
    Jun 30 2026
    What you’ll learn… (00:46) Charlene and Terrie's origin story: a teacher, a career-changer, and 45 years of PCB experience (02:29) What concurrent design actually means — and the "chasing the sun" shift model (04:10) Why communication is the foundation of co-design — and what happens when it breaks down (05:57) The trust factor: building confidence in a teammate's work to hand it straight to the customer (10:06) Where concurrent design goes south in real organizations (11:31) Version control without PLM software: the date-letter-initials convention (15:52) Partitioning a complex motherboard without enterprise software — and who holds the master (21:38) Upfront setup essentials: Gerber outputs, stackup lock-in, and avoiding the rework avalanche (27:40) Treating co-design like a scientist: test revisions and never saying "it won't work" (32:41) The CAM2 success story: world-standard connector, half the typical timeline (37:03) AI in PCB design: a tool for experienced designers — and the lesson from the taping-board era More about the episode… In this episode of the Printed Circuit Podcast, host Steph Chavez sits down with Charlene McCauley, Senior PCB Designer and owner of McCauley Design Group LLC, and Terrie Duffy, Principal Electrical Engineer of AI Automation at Dell Technologies. Charlene brings 45 years of industry experience, including server planer design at Dell and PCB instruction at Austin Community College — where Terrie was her student, worked alongside her for nine years, and now teaches the course herself. The conversation is a practical look at what concurrent and co-design require beyond the tooling: master file ownership, cross-discipline communication, and version control discipline. Real war stories — wrong revisions loaded, external teams deviating from specs — illustrate where co-design breaks down. The CAM2/DDR5 connector project anchors the episode: a world-standard achievement completed in four to five years by a small, tightly coordinated team. The episode closes on AI — not a threat to experienced designers, but a tool that rewards those willing to learn it. Connect with Steph Chavez: LinkedIn Website Connect with Charlene McCauley: LinkedIn McCauley Design Group Website Connect with Terrie Duffy: LinkedIn
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    44 min
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