Princeton UP Ideas Podcast copertina

Princeton UP Ideas Podcast

Princeton UP Ideas Podcast

Di: New Books Network
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A series of interviews with authors of new books from Princeton University PressNew Books Network Arte Mondiale Storia e critica della letteratura
  • Steve Ramirez, "How to Change a Memory: One Neuroscientist’s Quest to Alter the Past" (Princeton UP, 2025)
    Jan 19 2026
    As a graduate student at MIT, Steve Ramirez successfully created false memories in the lab. Now, as a neuroscientist working at the frontiers of brain science, he foresees a future where we can replace our negative memories with positive ones. In How to Change a Memory, Ramirez draws on his own memories--of friendship, family, loss, and recovery--to reveal how memory can be turned on and off like a switch, edited, and even constructed from nothing. A future in which we can change our memories of the past may seem improbable, but in fact, the everyday act of remembering is one of transformation. Intentionally editing memory to improve our lives takes advantage of the brain's natural capacity for change. In How to Change a Memory: One Neuroscientist’s Quest to Alter the Past (Princeton UP, 2025), Ramirez explores how scientists discovered that memories are fluid--they change over time, can be erased, reactivated, and even falsely implanted in the lab. Reflecting on his own path as a scientist, he examines how memory manipulation shapes our imagination and sense of self. If we can erase a deeply traumatic memory, would it change who we are? And what would that change mean anyway? Throughout, Ramirez carefully considers the ethics of artificially controlling memory, exploring how we might use this tool responsibly--for both personal healing and the greater good. A masterful blend of memoir and cutting-edge science, How to Change a Memory explores how neuroscience has reached a critical juncture, where scientists can see the potential of memory manipulation to help people suffering from the debilitating effects of PTSD, anxiety, Alzheimer's, addiction, and a host of other neurological and behavioral disorders. Steve Ramirez has been featured on CNN, NPR, and the BBC and in leading publications such as The New York Times, National Geographic, Wired, Forbes, The Guardian, The Economist, and Nature. An award-winning neuroscientist who has given TED talks on his groundbreaking work on memory manipulation, he is associate professor of psychological and brain sciences at Boston University. Caleb Zakarin is CEO and Publisher of the New Books Network.
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    51 min
  • Emily Hund, "The Influencer Industry: The Quest for Authenticity on Social Media" (Princeton UP, 2023)
    Jan 19 2026
    Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry: The Quest for Authenticity on Social Media (Princeton UP, 2023) tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar industry that has fundamentally reshaped culture, the flow of information, and the way we relate to ourselves and each other. Drawing on dozens of in-depth interviews with leading social media influencers, brand executives, marketers, talent managers, trend forecasters, and others, Emily Hund shows how early industry participants focused on creating and monetizing digital personal brands as a means of exerting control over their professional destinies in a time of acute economic uncertainty. Over time, their activities coalesced into an industry whose impact has reached far beyond the dreams of its progenitors--and beyond their control. Hund illustrates how the methods they developed for creating, monetizing, and marketing social media content have permeated our lives and untangles the unforeseen cultural and economic costs. The Influencer Industry reveals how, in an increasingly fractured and profit-driven communications environment, the people we think of as "real" are merely those who have learned to exploit the industry's ever-shifting constructions of authenticity.
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    49 min
  • Reena Goldthree, "Democracy’s Foot Soldiers: World War I and the Politics of Empire in the Greater Caribbean" (Princeton UP, 2025)
    Jan 16 2026
    Following the outbreak of World War I, tens of thousands of men from the British Caribbean volunteered as soldiers to fight on behalf of the British Empire. Despite living far from the bloody battlefields of Europe, these men enlisted for a variety of reasons—to affirm their masculine honor, pursue economic mobility, or enhance their standing as colonial subjects. Democracy’s Foot Soldiers: World War I and the Politics of Empire in the Greater Caribbean (Princeton UP, 2025) by Dr. Reena Goldthree offers a sweeping account of the British West Indies Regiment, the military unit established in 1915 for Caribbean volunteers, documenting their service during the war and their dramatic battles for racial equality and fair treatment in the armed forces and on the home front.Drawing on previously overlooked archival sources in the Caribbean, England, and United States, Dr. Goldthree demonstrates how wartime military mobilization spurred heightened demands for social, economic, and political reform in the colonial Caribbean. She recovers the forgotten contributions of Afro-Caribbean troops during the war, following their harrowing journeys to military camps in Europe, Africa, and the Middle East. Goldthree chronicles how, after the war, soldiers, their families, and their civilian allies launched their own “war for democracy,” strategically using the rhetoric of imperial patriotism—rather than the more militant language of anticolonial nationalism—to fight for respect and equality.Democracy’s Foot Soldiers places these soldiers at the forefront of popular struggles over race, labor, and economic justice in the early twentieth-century Caribbean, showing that the war years were a crucial period of political ferment and mass mobilization in the region. This interview was conducted by Dr. Miranda Melcher whose book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. You can find Miranda’s interviews on New Books with Miranda Melcher, wherever you get your podcasts.
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    52 min
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