What does it actually take to build a sales team that can scale a painting business?

Brad Ellison joins Michael Murray and Jon Bryant to break down the sales system that helped his company grow rapidly, from launching in 2022 to expecting around $9M in revenue.

Brad shares how he built a repeatable sales process, why he hires for communication and coachability over painting experience, how he trains new salespeople in just two weeks, and why systemization has been so important to growing beyond the “Brad Ellison show.”

They also dive into lead generation, marketing spend, follow-up, presenting proposals, handling objections without being pushy, and creating a customer experience that builds trust.

This podcast is powered by PaintScout — The Ultimate Sales & Estimating Software for Painting Contractors. Learn more at https://www.paintscout.com/

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Your competitors are cheaper. So what?

It’s easy to lose a painting job and immediately blame the competition: They were cheaper. They underbid us. The customer only cared about price.

But focusing too much on what other painting contractors are doing could be holding your business back.

In this episode of Price. Sell. Paint., Jon Bryant and Michael Murray break down how painting contractors should actually think about competition, from pricing and positioning to sales, customer experience, and profitability.

They discuss why you shouldn’t base your painting estimates on what competitors charge, how to price based on the business you’re trying to build, and why creating a better customer experience can be far more powerful than trying to be the cheapest painter in your market.

You’ll learn how to differentiate your painting company, communicate your value during the sales process, and compete in a way that makes your business stronger, more profitable, and easier to grow.

This podcast is powered by PaintScout — The Ultimate Sales & Estimating Software for Painting Contractors. Learn more at https://www.paintscout.com/

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What does it take to generate your own opportunities instead of waiting for leads to come in?

In this episode of Price. Sell. Paint., Jon Bryant and Michael Murray sit down with Dave Bryant, a top-performing painting sales rep who sold around $4 million last year and now generates 100% of his own estimates.

Dave shares how he’s built a strong pipeline through relationships, networking, referrals, and consistent business development. He also breaks down his transition from residential to commercial painting, what he’s learned along the way, and why the right relationships can lead to better opportunities.

If you want to rely less on incoming leads and build a pipeline of your own, this episode is packed with practical takeaways.

Interested in learning directly from Dave? He also offers coaching for painting contractors and sales reps. Reach out to him at Daveb@theurbanpainter.com to learn more.

This podcast is powered by PaintScout — The Ultimate Sales & Estimating Software for Painting Contractors. Learn more at https://www.paintscout.com/

Instagram: https://www.instagram.com/paintscout/
YouTube: https://www.youtube.com/@paintscout
Facebook: https://www.facebook.com/paintscout/
TikTok: https://www.tiktok.com/@paintscout