Power CEOs (Aired 12-08-2025) Eliminating Sales Guesswork: How Tom Lighty Built a Data-Driven Revenue System That Scales Trust and Performance
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Power CEOs (Aired 12-08-2025) Eliminating Sales Guesswork: How Tom Lighty Built a Data-Driven Revenue System That Scales Trust and Performance
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In this insightful episode of Power CEOs, host Jen Gaudet sits down with revenue transformation expert and executive leader Tom Lighty, creator of the Lytics Revenue System, for a deep dive into what truly drives sustainable sales growth in today’s complex business landscape. With more than 25 years of experience leading enterprise-level revenue teams, Tom shares why most organizations struggle to scale sales despite investing heavily in CRMs, tools, and tactics.
Tom explains how Lytics was built to solve a critical gap in the market: the disconnect between sales activity, data visibility, and real business outcomes. Rather than relying on fragmented tools or outdated BPO models, Lytics combines people investment, campaign segmentation, and ROI-driven analytics into a single, scalable revenue system.