Episodi

  • The artist using AI to sell brands | Joe Salvatore

    The artist using AI to sell brands | Joe Salvatore
    Jul 29 2026
    Visual artist and brand content creator Joe Salvatore joins Reid Hoffman and Parth Patil to explain how AI is turning creative professionals into orchestrators of systems rather than makers of one piece at a time. Joe spent four years chasing every new image and video model out of pure creative curiosity before Parth pushed him to take a step back and become a director of these tools. He traces that shift, from generating a single image, to making 200, to running fully automated ad campaigns through Codex, and explains why the critical skill turned out not to be technical at all. As he puts it, he can outsource production, but he can't outsource his taste. He walks through a live campaign for Ketone-IQ, using a Hermes agent to research decades of proven advertising styles, then chaining models together to generate and grade hundreds of on-brand variations overnight. He and Parth get into how a shared creative agent learns from everyone it works with, why articulating an idea clearly has become the differentiator, and how AI made the gap between a sloppy brief and a tight one impossible to hide. Reid, Parth and Joe close on Wittgenstein, and why language no longer just describes the world but summons it. Referenced in episode: the Lord of the Rings x Wes Anderson AI trailer: https://www.youtube.com/watch?v=KrjL_TSOFrI
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    37 min
  • The creator using AI to go viral | Will Weinbach

    The creator using AI to go viral | Will Weinbach
    Jul 22 2026
    Social media strategist Will Weinbach joins Reid Hoffman and Parth Patil to explain how AI agents are reshaping content, distribution, and what a single creator can build. Will had never written a line of code before Parth handed him the tools to start. He traces his path from using ChatGPT to write essays, to vibe coding his own software, to running autonomous remote agents like OpenClaw and Hermes—systems that accumulate skills and memory and improve themselves on the fly. Not knowing how anything works under the hood, he argues, is exactly what lets him experiment without fear of what he might break. He walks through the fully autonomous social workflow he built, an agent that pulls, edits, captions, schedules, and posts content across every platform, then reads the analytics and A/B tests itself toward a goal. He also recounts the night his agent went rogue and posted four times at 4 a.m., and the experiment where he put an agent inside his TV just to see if it would work. Along the way, Will and Reid dig into what younger creators understand about attention that older marketing teams miss, and what happens to the resume when the real skill becomes knowing how to use AI. For Will, the edge isn't expertise. It's a willingness to try.
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    37 min
  • The film director winning awards with AI | Ben Hansford

    The film director winning awards with AI | Ben Hansford
    Jul 15 2026
    Commercial director, AI filmmaker, and USC professor Ben Hansford joins Reid Hoffman and Parth Patil to explain how AI is reshaping Hollywood, film production, VFX, and comics. Ben has been experimenting with generative AI since before DALL-E and Midjourney went mainstream, using the earliest tools to sharpen commercial treatments, win jobs, and teach one of the country's first AI film courses. He traces Hollywood's arc from student protests and industry resistance to a scramble for answers, as shrinking budgets and shifting audiences push creators toward new workflows. He also recounts how a 30-minute AI VFX test reset his sense of what a director can prototype, and why he's building BloqBloq around a stark creative bottleneck: as he puts it, there are more NBA players than professional comic book illustrators. He maps the "iceberg" of creation, from databases and security to publishing and iteration, and explains why turning an idea into a finished product takes more than a prompt. For Ben, AI isn't just a tool. It's a crew. For more info on the podcast and transcripts of all the episodes, visit https://www.possible.fm/podcast/
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    35 min
  • Introducing Tokens to the Future: free tokens for builders

    Introducing Tokens to the Future: free tokens for builders
    Jul 8 2026
    Tokens to the Future is a new limited series from Possible about how AI is expanding what people can build—with more tokens, custom agents, and a community behind them. In this first episode, Reid sits down with Parth Patil, co-creator of Reid AI and co-architect of the Token Grantee program, to lay out the thesis behind it. Through the program, a small inaugural group of creators and builders—working across film, gaming, comics, print, digital art and more—each receive a recurring grant of $1,000 a week in tokens, access to a custom fleet of AI agents, and an ongoing collaboration with Parth. There are no restrictions on which tools they use; the freedom to choose is the point. Grantees will join the series over the next few months. Each episode features one of them showcasing how they're using these tools to build products that could reshape their work, role and industries. Along the way, Reid and Parth discuss how AI agents are becoming persistent collaborators, why the biggest opportunities may lie in creative rather than technical domains, and how closing the gap between an idea and a finished product is changing entrepreneurship. For more info on the podcast and transcripts of all the episodes, visit https://www.possible.fm/podcast/
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    32 min
  • America's aerospace rebirth

    America's aerospace rebirth
    Jul 1 2026
    Blake Scholl joins Reid and Aria to explain why the future of aviation won't be built by reviving the past, but by reinventing it. They explore how Boom Supersonic rebuilt an entire aerospace supply chain, why small AI-powered engineering teams are outperforming legacy organizations, and how software is transforming the way physical products are designed, tested, and manufactured. Blake explains why building their own engine changed everything, how AI is accelerating hardware innovation far beyond coding, and why America's biggest bottleneck isn't technology but its ability to build. Together, they unpack what it takes to solve seemingly impossible problems—and why the next generation of industrial innovation may come from startups willing to rethink entire systems. For more info on the podcast and transcripts of all the episodes, visit https://www.possible.fm/podcast/
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    1 ora e 16 min
  • Who's got the ball on carbon removal?

    Who's got the ball on carbon removal?
    Jun 24 2026
    Carbon removal has gone from a niche climate concept to one of the world's most important challenges. Reid and Aria sit down with Nan Ransohoff, Head of Public Goods at Stripe and a leader behind Frontier, the advanced market commitment helping build the market place for carbon removal. Nan explains why cutting emissions alone won't be enough to meet climate goals, what it will take to scale carbon removal from thousands to trillions of tons, and why governments—not just companies—will ultimately need to create and fund the markets that make it possible. They discuss the most promising carbon removal technologies, the role AI could play in accelerating climate solutions, and what it means to be a "general manager" for challenges that affect all of humanity. For more info on the podcast and transcripts of all the episodes, visit https://www.possible.fm/podcast/
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    1 ora e 11 min
  • AI’s next big test: the public market

    AI’s next big test: the public market
    Jun 17 2026
    Reid and Aria explore what the coming wave of AI IPOs could mean for the future of technology, investing, and the broader economy. They discuss why public ownership may become an important way for society to participate in AI’s upside, where Reid sees the strongest long-term opportunities across the AI landscape, and why the next generation of software engineers will be defined by managing AI agents. They end the episode examining the rise of AI-generated music, what it means for creativity and copyright, and why AI should be viewed as a tool that expands human expression rather than replaces it. To watch Reid’s Pi Day music video: https://www.instagram.com/reel/DV3-Pw8EZ7x/?hl=en
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    29 min
  • Satya Nadella on making human and token capital compound

    Satya Nadella on making human and token capital compound
    Jun 5 2026
    Reid sits down with Microsoft CEO Satya Nadella fresh off Microsoft Build 2026. The conversation goes wide: how AI is reshaping work, business, and society—and why the transformation sweeping through software development today is only a preview of what's coming for all knowledge work. Satya makes the case that human capital and "token capital" are now deeply intertwined, that companies—not just countries—must build their own AI capabilities, and that the organizations best positioned to thrive are those that can leverage their unique expertise inside intelligent systems. Reid and Satya also explore Microsoft's enterprise AI vision, Reid's work with Manas on AI-powered scientific discovery, lessons from past technological revolutions, and why demonstrating real, tangible benefits may be the most important thing the industry can do to earn—and keep—the public's trust. For more info on the podcast and transcripts of all the episodes, visit https://www.possible.fm/podcasts/satya/
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    1 ora e 2 min