In this episode of Poised for Exit, Lisa McEllistrem, CEO of Modern Foundation and President of EO Minnesota, shares how strategic marketing can drive business growth, strengthen company value, and help owners prepare for a successful exit.

Lisa's journey into business ownership followed nearly two decades in the advertising industry and a personal experience that reshaped her priorities. She shares how those experiences led her to Modern Foundation, where she helps businesses connect their marketing efforts to measurable results. She explains why sales, marketing, and finance need to work together, how data can reveal new growth opportunities, and why building a repeatable sales engine is especially important for owners planning an eventual transition.

The conversation also explores what makes a strong brand, why customer trust and human relationships matter more than ever in an AI-driven world, and how a manufacturing client grew from “Main Street to Wall Street” with the help of a focused marketing strategy. Lisa also discusses the value of connecting with fellow business owners through Entrepreneurs' Organization and shares her advice for finishing the year strong by focusing on the priorities that matter most.

Connect with Lisa McEllistrem here
Learn more about Modern Foundation here
Learn more about EO Minnesota and upcoming events here

Connect with Julie Keyes, Keyestrategies LLC
Founder, Consultant, Author, Pod-caster and Instructor

In this episode of Poised for Exit, Jaryd Krause, founder of Buying Online Businesses, shares how buying an existing business can open up new opportunities for entrepreneurs, whether they’re looking for a new venture or a faster way to grow a business they already own.

Jaryd’s own path into business ownership started with a simple realization: instead of building something from scratch, why not buy a business that was already working? He shares how that decision led him to buy several online businesses and eventually help other entrepreneurs do the same. Along the way, he breaks down how buyers can narrow their search, understand what they can afford, and find a business that actually fits their goals and strengths.

The conversation also gets into one of the biggest challenges for buyers: knowing whether a promising opportunity is really as good as it looks. Jaryd shares what to look for during due diligence, why getting emotionally attached to a deal can cloud your judgment, and how existing business owners can use acquisitions to add new capabilities, revenue streams, and growth opportunities.

Connect with Jaryd Krausehere
Learn more about Buying Online Businesseshere
Listen to the Buying Online Businesses Podcast here

Connect with Julie Keyes, Keyestrategies LLC
Founder, Consultant, Author, Pod-caster and Instructor

In this episode of Poised for Exit, Todd Krough, President of the EPI Twin Cities Chapter discusses why some of the most valuable insights for business owners can come from other owners who have already faced the decisions, challenges, and opportunities that come with preparing for what’s next.

Todd shares how the Twin Cities Chapter has evolved over the past decade and why collaboration among business owners and their advisors is such an important part of successful exit planning. From building enterprise value to assembling the right advisory team, the conversation explores how better preparation can benefit not only the owner, but the long-term future of the business.

Todd also previews the 2026 Owners Forum on October 7, an interactive event designed around business owners learning from other business owners. Attendees will hear directly from a panel of owners about their experiences, take part in small-group discussions, and have the opportunity to connect with owners and advisors facing many of the same questions around growth, transition, and what comes next.

Connect with Todd Kroughhere
Learn more about the EPI Twin Cities Chapterhere
Register for the 2026 Owners Forum here

Connect with Julie Keyes, Keyestrategies LLC
Founder, Consultant, Author, Pod-caster and Instructor