Most business podcasts do not fail because the host is not good. They fail because the host tried to do it all alone.

Everyone tells you to start a podcast. Almost nobody tells you the order to do it in.

There is one step that decides whether you will still be recording in six months, and it is the step most hosts skip. This episode walks the whole thing in five steps, from the strategy that comes before you touch a microphone, to the promotion that turns one conversation into a month of content. There is a workbook to follow along.

• The question before the microphone - and why getting it wrong is the fastest way to run out of steam.
• The 15-second decision - why the music you are tempted to use is the exact reason your show sounds like everyone else's.
• The budget trap - the one thing to spend on first, and the expensive habit that makes almost no difference.
• The three-week edit - the number that quietly ends most podcasts, and the fix most hosts resist.
• The six-episode buffer - why the shows that survive are not the best ones, they are the ones that planned for a bad week.
• The guest trap - how adding a guest can demote you from expert to interviewer, and the one move that prevents it.
• The compounding effect - why one episode is worth almost nothing and fifty are worth everything.

From the episode

• "If you are going to spend some money, spend it on getting the sound right first."
• "Plenty of people try and do it themselves, but the majority of them fail, and the majority of them fail because it is exhausting."

**DOWNLOAD THE WORKBOOK from this episode and every episode of the Podcasts Done for You Show** https://link.podcastsdoneforyou.com.au/workbooks

Workbook: There is a workbook that goes with this episode, with the five steps and the actions under each one. Download it through the show notes at podcastsdoneforyou.com.au.

#BusinessPodcast #PodcastTips #PodcastStrategy #ThoughtLeadership #PodcastsDoneForYou

What does real influence look like? Forget follower counts. In this episode, recorded ahead of The Influencers 2026, Anthony Perl sits down with Jessica Brown, the founder of the Warrior Woman Foundation. Jessica spent a decade as a high school teacher in South Western Sydney and three decades advocating for children in the protection system before she started the Foundation. Her whole model rests on one idea: a young woman leaving the out-of-home care system needs one safe adult who will not give up on her. She calls the work believing in someone, and the results are extraordinary.

Key talking points

• Why she started with teaching, then seventeen years running the Sister2sister charity, then the Warrior Woman Foundation, and what she learned at each step
• The odds these young women are up against: two-thirds of the youth homeless population come from the out-of-home care system, and one in two will be homeless, unemployed, incarcerated or a first-time parent within a year of leaving it
• The three pillars of the Young Warrior Woman Program, built on self-determination theory: connection to a safe community, life skills education, and mental health support
• Why the first question a young woman asks her mentor is often "why are you being so nice to me?", and what it takes to earn that trust
• The mentor who started as a bank teller, became a primary school principal, and joined the army at fifty: proof that you can pivot your career at any age
• Why the true empowerment comes when a young woman makes her own decisions, and why mentors are taught to hold back rather than fix
• The difference between telling people what to do and real influence, and why people can spot an inauthentic voice straight away
• Why she says "be kind, always", and what one safe adult can do for a young woman the system has let down

About Jessica Brown

Jessica Brown is the founder and chief executive of the Warrior Woman Foundation, which she started in 2020. Before that she spent ten years as a high school teacher in South Western Sydney and three decades advocating for children in the protection system, including founding and running the Life Changing Experiences Foundation and its Sister2sister program for seventeen years. The Warrior Woman Foundation runs the Young Warrior Woman Program, a six-month mentoring and life skills program for vulnerable young Australian women, with a particular focus on young women leaving the out-of-home care system. Since 2020 it has supported more than 1,275 young women, and its mentors have contributed over a million dollars' worth of in-kind hours. Jessica's awards include Pride of Australia, an Australian of the Year nomination, and the NSW Woman of the Year People's Choice in 2013. The Warrior Woman Foundation is the charity partner of The Influencers 2026.

The Influencers 2026

The Influencers 2026 is one morning in Sydney: Wednesday 7 October 2026, 8.30am to 12.00pm, Northside Conference Centre, Crows Nest. The theme is there's more than one way to become influential, explored through five lenses: media, communication, marketing, leadership and business. Tickets and group bookings are available via influencers2026.com.au.

Links

• Listen to the episode: https://youtu.be/PYCDsPnkpE4
• The Influencers 2026: influencers2026.com.au
• Warrior Woman Foundation: warriorwoman.org.au
• Podcasts Done For You: PodcastsDoneForYou.com.au

#TheInfluencers2026 #YoungWomen #Mentoring #SocialImpact #Leadership #SydneyEvents

**DOWNLOAD THE WORKBOOK from this episode and every episode of the Podcasts Done for You Show** https://link.podcastsdoneforyou.com.au/workbooks

Episode overview

What does real influence look like? Forget follower counts. In this episode, recorded ahead of The Influencers 2026, Anthony Perl sits down with David Clelland, senior partner and co-founder of the AI strategy business OmniPulse AI. David calls himself a treasure hunter, not an AI strategist: he goes looking for where the gold is hiding in a business. The problem, he says, is that most businesses go looking in the wrong place. They buy the tools, skip the strategy, and end up with what he calls the AI graveyard.

Key talking points

• Why he is a treasure hunter, not an AI strategist: finding where the gold is in a business, not fitting tools into it
• Why so many AI projects fail, and why the failure is almost always upstream of the technology: no measurement before the work starts
• Why the problem the executives name is rarely the problem on the floor, and why the answer usually comes from the people doing the work
• The 15-minute task done twenty times a day beats the shiny one nobody touches: how to prioritise by time and frequency
• Personal AI and corporate AI are two different things, and why the distinction matters for a mid-sized business
• Why fixing one process just moves the bottleneck further on, and why that is a feature, not a bug
• It is a journey, not a point in time: starting with the business side, not the tools
• The promise that puts the risk on his own shoulders: six figures of hidden revenue, or he keeps working for free

About David Clelland

David Clelland is the senior partner and co-founder of OmniPulse AI, the Sydney AI strategy business. He spent 35 years building businesses that scale, long before AI was a headline, and the one he is proudest of took 14 years to build: a software business across Australia and New Zealand acquired outright by the Danish company Zensai in 2022. He holds an AI Strategy for Business Transformation certificate from Kellogg Executive Education, and he writes about AI accountability and governance in his newsletter, The Pulse. OmniPulse AI works with mid-sized businesses on a flat fee and a four week engagement, and guarantees to identify six figures of hidden revenue, or keep working for free until it does. OmniPulse AI is a Proudly Supported By sponsor of The Influencers 2026.

The Influencers 2026

The Influencers 2026 is one morning in Sydney: Wednesday 7 October 2026, 8.30am to 12.00pm, Northside Conference Centre, Crows Nest. The theme is there's more than one way to become influential, explored through five lenses: media, communication, marketing, leadership and business. Tickets and group bookings are available via influencers2026.com.au.

Links

• Listen to the episode: https://youtu.be/qv9-CRlfAn8
• The Influencers 2026: influencers2026.com.au
• OmniPulse AI: omnipulseai.ai
• Podcasts Done For You: PodcastsDoneForYou.com.au

#AI #BusinessStrategy #Leadership #TheInfluencers2026 #SydneyEvents #SmallBusiness

**DOWNLOAD THE WORKBOOK from this episode and every episode of the Podcasts Done for You Show** https://link.podcastsdoneforyou.com.au/workbooks