Pocket Pickles: Is Your Presentation Costing You PDR Sales?
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Pocket Pickles: Is Your Presentation Costing You PDR Sales?
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You can deliver an incredible dent repair and still lose the customer before you ever touch a tool. In this episode, Keith Cosentino and Shane Jacks turn a hilarious story about homemade pickles into a practical lesson on how presentation builds—or breaks—trust in your PDR business.
From first impressions and shop appearance to explaining estimates, written warranties, and connecting with customers, they examine the details that help people understand what your work is worth. They also discuss turning unrepairable dents into future opportunities and share a candid lesson about underpricing a difficult dealership repair.
This week's challenge: look at your business through your customer's eyes and find the "bag of pickles" that's making a great service harder to buy.