In this episode, host Steve Reece takes a deep dive into the long-term impact of the Covid pandemic on the Toy & Game industry. Five years since the first global lockdowns, the dust has settled—and the changes are here to stay. From pricing shifts and supply chain diversification to the evolution of trade shows and the rise of direct-to-consumer strategies, this episode explores how one black swan event reshaped the business forever.

Whether you're a brand owner, distributor, retailer, or industry observer, this episode offers actionable insights and strategic takeaways. Plus, Steve shares updates on his LinkedIn newsletters, the REECE REPORT, and the launch of ToyRecruitment.com—a specialist recruitment service built by insiders for the Toy & Game biz. Tune in to understand what's changed, what's working, and what the future might hold.

More information on our leading Toy & Game business Consultancy here: www.KidsBrandInsight.com

Ifyou are a Toy or Game company seeking to hire the right people: www.ToyRecruitment.com

What makes a toy company last for generations? In this episode, we break down the eight essential characteristics that separate fleeting fads from industry legends. From unwavering brand identity to innovation that evolves with consumer trends, we uncover the secrets behind long-term success. Expect insights into adaptability, quality, nostalgia, and the magic of emotional connection. Whether you're a toy industry veteran or an aspiring entrepreneur, this episode delivers practical wisdom for building a business that stands the test of time.

It's been a wild start to 2025 with tariff tribulations abounding.

From supply chain disruptions to retail price rises, these developments have produced a complex landscape for Toy & Game companies to try to navigate. Join us as we unpack the challenges, explore strategic responses and offer some tips to help you navigate the current situation.