Paula Brennan knows what it's like to pay someone for something she could technically do herself.

And this has her thinking about the conversations happening around AI and photography.

In this episode, Paula reflects on what professional photographers actually bring to their clients beyond the ability to create an image.

From creative decisions and technical judgment to the experience of being photographed, she explores why expertise still has value, even when the tools become easier to access.

She also considers the photographers who are already finding useful ways to integrate AI into their work, without suggesting that everyone needs to follow the same path.

LINKS :
Learn about Shoot Caddy HERE
Learn more about learning inside of Academy HERE
Wanna get a one-on-one FREE strategy call with me? Book HERE

Have you ever felt like you’re doing all the marketing and somehow still wondering whether any of it is actually working?

Paula has.

When she started her portrait business from scratch, every promotion felt urgent. Father’s Day. Christmas. A new landing page. Another brochure. Another marketing idea she’d seen somebody else doing.

She wasn’t short of ideas. She was drowning in them.

In this episode, Paula shares the simple advice her designer gave her during that frantic first year and why it took years for her to really understand what it meant.

If your marketing currently feels like a never-ending game of “what should I do next?”, The Power of Doing Less, More Consistently might be exactly the conversation you need.

LINKS :
Learn about Shoot Caddy HERE
Learn more about learning inside of Academy HERE
Wanna get a one-on-one FREE strategy call with me? Book HERE

She came in for personal branding photos.

Technically, that made her a personal brand client.

Except she was also a woman, a mum, a business owner - and she was turning 50.

And that mattered to her.

So alongside the photographs she needed for her business, we created something entirely different. There was champagne, confetti, balloons and a stack of images that would never make it to LinkedIn.

In this episode I explore the difference between being clear about your niche and becoming so rigid that you stop seeing the PERSON!

Because your clients’ lives don’t stop after their photoshoot - and perhaps your relationship with them doesn’t have to either.

LINKS :
Learn about Shoot Caddy HERE
Learn more about learning inside of Academy HERE
Wanna get a one-on-one FREE strategy call with me? Book HERE