Peter Brasovan on Values-Based Leadership
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Peter Brasovan on Values-Based Leadership
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In this episode, I talk with Peter Brasovan, an entrepreneur and values-based leadership expert who started his first gym in 2011, learned hard lessons about unclear expectations, and later shifted to a values-first approach to hiring, accountability, and even firing. Peter explains a practical process for creating company values (keep/kill/combine), defining behaviors on both ends of each value, and reinforcing them through repetition and “values challenges” with staff and clients. He also shares tactics for leading peers from his time as lead mentor at Two Brain Business, including mastering the material, leveraging “Who Not How” by elevating others’ strengths, and connecting people through shared interests and clear common ground. Peter closes by describing his current work at Perfect Day Living helping service-based entrepreneurs improve systems, money, and time.
00:00 Meet Peter Brasovan
01:02 Early Leadership Roots
03:38 Gym Team Growth
04:42 Values First Pivot
06:16 Build Values That Work
08:41 Rollout and Accountability
13:24 Leading Peers at Two Brain
14:43 Earn Trust as Lead Mentor
18:14 Find Your Whos
21:33 Connectors and Mentorship
26:19 Authenticity in AI Age
30:29 Open the Door Networking
32:59 Perfect Day Living Project
34:23 Wrap Up and Where to Find Him