Welcome to The PersonalBranding.com Podcast with Dillon Kivo! In today's episode, Dillon breaks down why writing a book may be the highest-leverage authority move a founder can make in 2026. This episode dives into how books create long-term credibility, shift buyer perception before the first sales call, and help founders clarify what they truly believe about their business and industry. If you've ever wondered whether writing a book is still worth it, this conversation will completely reframe how you see books as a strategic business asset.

Highlights:

"A book is the only piece of content you'll ever make that compounds for probably the rest of your career."

"By the time a serious buyer gets on a call with you, they've already formed an opinion about you."

"You're not pitching them anymore. They're meeting the person who wrote that book."

"The act of writing the book changes the founder, not just the founder's market position."

"You don't need a million readers. You need the right thousand readers."

Follow Dillon @DillonKivo

Launch your personal brand: PersonalBranding.com/

If you're a personal injury lawyer running ads, buying leads, and still blending in with every other firm, this episode is your wake-up call.

Dillon Kivo breaks down the harsh reality of today's legal landscape: saturation. Every firm is using the same marketing playbook, which forces lawyers into a race where visibility is bought—not earned. But authority changes everything.

In this episode, Dillon explains why earned media—being featured in publications like Forbes, Yahoo, or USA Today—is one of the most powerful ways to build trust, attract higher-quality clients, and stand out in a crowded market. Unlike paid ads that stop working the moment you stop spending, media placements compound over time, strengthening your SEO, credibility, and referral network.

You'll also learn:

Why clients trust media features more than ads
How authority influences referrals and even jury perception
The real reason most lawyers never pursue PR
Practical steps to start positioning yourself as the go-to expert in your niche

If you're ready to stop competing on price and start competing on authority, this episode will show you exactly where to begin.

Highlights

"You're competing on ad spend, not authority—and that is an expensive, exhausting race to the bottom."
"That's not an ad—that's proof. That's credibility you can't buy with a bigger media budget."
"One feature in the right publication can generate trust and leads for years."
"Clients don't just come in—they come in already trusting you."
"Your personal brand is the one asset that outlasts any ad campaign, algorithm, or market shift."

Follow Dillon @DillonKivo

Launch your personal brand: PersonalBranding.com/

Welcome to PersonalBranding.com with Dillon Kivo! In today's episode, we explore the powerful business lessons hidden inside the story of David and Goliath. Dillon breaks down why the real takeaway isn't simply that the underdog can win, but that success often comes from refusing to compete on someone else's terms. We'll look at how entrepreneurs, creators, and founders can build advantage by leaning into their unique strengths, mastering a specific skill, and approaching challenges with conviction instead of intimidation.

Highlights:

"Do not compete on your competitor's terms. Do not try to be a smaller, worse version of the giant."

"Your weakness might actually be your edge if you learn how to use it."

"The entrepreneurs who break through usually aren't the ones with the broadest skillset. They're the ones who got disproportionately good at one thing."

"Confidence isn't about ignoring reality. It's about choosing which reality you focus on."

"What's already in your hand might be the exact advantage you need."

Follow Dillon @DillonKivo

Launch your personal brand: Personalbranding.com