Spooky season is here, and we’re digging a grave for the content marketing habits we’re done with.

In this Halloween episode of Permission to Rant, we borrow from Samhain, the Celtic festival behind Halloween, to take stock of the year in marketing: what fed us, what we’re finally burying, and what keeps haunting us no matter how many times we try to kill it.

On the harvest list: taste, editing, restraint, talking to actual customers, and the radical act of giving a damn. Going six feet under: “we need to do something with AI,” treating content distribution and localisation as an afterthought, the myth of low-hanging fruit, the idea that more tools or headcount automatically means more capacity when your marketing workflows are broken, and, of course, bad briefs.

Plus: the ghosts that refuse to die (“make it pop,” the surprise stakeholder in your Google Doc, “can we just make a quick PDF?”), what deserves a resurrection, from research and real craft to letting ideas marinate, and the personal things we’re each burying and protecting as we head into the darker half of the year.

No filter. Eight-legged co-host included.

If you’re a marketer tired of running on a content treadmill someone else keeps speeding up, this one’s for you.

Come rant with us.

Permission to Rant is a marketing podcast about B2B marketing, storytelling strategy, AI in marketing, and fixing broken content systems.

Hosted by Penny and Nike from Contentoo.

Subscribe for bi-weekly episodes.

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Penny Warnock
Nike Pucci

80% of marketers admit they're publishing B2B content they know isn't good enough. Stefan thinks he knows why, and it's not the reason you'd guess.

In this episode of Permission to Rant, Penny talks with Stefan, Head of Marketing at Snitcher, about growing a B2B brand from $1M to $4M ARR without turning it into another beige, forgettable company. He's the guy behind the "weird mansion office" and the pink hiring posts, and he's got strong opinions about why B2B marketing plays it so safe.

They get into asking forgiveness instead of permission, why most B2B brands default to blue-and-white sameness out of fear, and what AI is actually doing to content quality now that it's easier than ever to publish something nobody will remember five minutes later.

Stefan also shares his five marketing commandments, including why you should hire weird people on purpose, and why taste doesn't scale (and shouldn't have to).

If you've ever played it safe with your marketing and wondered what you were actually protecting, this one's for you.

Come rant with us.

Permission to Rant is a marketing podcast about B2B marketing, storytelling strategy, AI in marketing, and fixing broken content systems.

Hosted by Penny and Nike from Contentoo.

Subscribe for bi-weekly episodes.

YouTube
LinkedIn
Website

Penny Warnock
Nike Pucci

No complaints, no caveats, just ten things we genuinely love about marketing.

In this episode of Permission to Rant, we flip the script with a positive rant: ten things we genuinely love about marketing, from the creative freedom of the day-to-day to the slow-burn pacing that spares them from sales-style doomsday dashboards.

From turning scattered customer comments and business goals into one cohesive brand story, to why marketing's community is one of the most generous out there, to the quiet joy of a DM from a real customer beating any pageview count.

Plus: why there's no fixed playbook to master, why empathy is basically the whole job, and how the freedom to test, fail, and build a personal brand along the way makes marketing feel less like a job and more like a craft.

No filter. Listener confessions included.

If you've ever needed a reminder of why you got into this in the first place, this one's for you.

Come rant with us.

Permission to Rant is a marketing podcast about B2B marketing, storytelling strategy, AI in marketing, and fixing broken content systems.

Hosted by Penny and Nike from Contentoo.

Subscribe for bi-weekly episodes.

YouTube
LinkedIn
Website

Penny Warnock
Nike Pucci