Let’s be real: your audience isn’t dumb. They don’t fall for sleazy bait-and-switch freebies. They don’t believe that smoke-and-mirrors email sequences are “value-packed.” And they definitely don’t need you to pretend you’re not selling something.

In this episode, I’m sharing a story from my very first job in a hotel call center (spoiler: it involved scripts, “proven systems,” and me calling bullshit on all of it). Because the truth I learned back then still applies today: when you treat people like they can’t see through your tactics, you lose trust before you even get started.

Here’s what we’ll get into:

• Why “proven systems” often feel gross (and how to spot it when they do)

• How to build freebies + funnels that feel like breathing, not bait

• Why honesty + transparency are your best marketing strategy

• The real reason your audience wants you to sell to them (but not like an asshole)

If you’ve ever felt icky about building funnels or worried your audience would roll their eyes at your emails, this is your permission slip to drop the fake—and build something that actually works.

Because people aren’t dumb. And when you treat them like the smart, grown-ass humans they are, everybody wins.

Ready to get the support in your business that you deserve? Check out The Spicy Brain Business Lab and start building a business inside and out that feels like BREATHING, not burn out.

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