Paytunes Podcast copertina

Paytunes Podcast

Paytunes Podcast

Di: Paytunes
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A proposito di questo titolo

Paytunes Podcast is your gateway to the future of audio advertising. We explore how brands grow using Digital Audio Ads across platforms like Spotify, JioSaavn, and 850+ apps, along with high-impact solutions like Metro Train Audio Advertising, Payment Soundbox Ads, and Alexa Ads.

From expert insights to real campaign strategies, we break down how businesses can reach the right audience at the right moment through the power of sound.

Paytunes Economia Marketing Marketing e vendite
Episodi
  • Dr. Reddy’s × Paytunes: Driving Healthcare Engagement with Connected Audio

    Dr. Reddy’s × Paytunes: Driving Healthcare Engagement with Connected Audio
    Apr 20 2026

    In this episode, we explore how ⁠Dr. Reddy’s partnered with Paytunes ⁠to execute a 45-day connected audio campaign across smart speakers and premium podcast platforms—delivering high-quality engagement and sustained listener attention.

    Using Alexa-enabled devices, Amazon Music, and contextual healthcare content, the campaign targeted health-conscious audiences and young parents, achieving a 1.02× uplift in Audio Completion Rate (ACR) and stable reach at scale. With bilingual creatives, contextual targeting, and smart timing around key moments, the campaign maintained strong engagement without fatigue.

    We break down platform strategy, audience insights, tier-wise city performance, and how connected audio is redefining healthcare marketing through high-attention environments.

    🎙️ Presented by Paytunes – enabling brands to connect meaningfully through intelligent audio experiences.
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    6 min
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