Payments: What Marketers Need to Know
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Payments: What Marketers Need to Know
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A proposito di questo titolo
In this episode, fintech growth strategist Nikolay Sabev joins Sally Baker to explore how payments are evolving, from invisible transactions to AI-driven fraud prevention, and what it all means for fintech marketers.
Nick shares global insights from his work across embedded finance, cross-border payments, and digital currencies, and explains why the winners in this space will be those who combine speed, security, and simplicity with clear, trustworthy communication.
In this episode:
- The rise of cashless and invisible payments — and what markets like China and Scandinavia can teach us
- How embedded finance is shaping customer experiences without people even realising it
- The role of AI and machine learning in fraud prevention, data protection, and personalisation
- Why stablecoins and digital currencies could transform cross-border payments
- How fintech marketers can build trust and clarity in a complex, compliance-driven world
Useful links:
Connect with Nikolay Sabev on Linkedin: https://www.linkedin.com/in/nikolaysabev/
Connect with Sally Baker on Linkedin: https://www.linkedin.com/in/sallybaker/
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