In this episode of Voices of Leadership, Chris Atwell sits down with Patrick McCarthy for a grounded, insightful conversation about the experiences that shape real leadership within a multigenerational, family-run rep agency. Patrick reflects on a defining chapter in his journey: navigating a formal succession planning process that forced him to confront his leadership style, personality, and role within both the business and his family. That experience brought a new level of self-awareness and clarity that continues to guide how he leads today.

Patrick and Chris dive into one of the most challenging aspects of leadership in a growing organization: people management. As the business evolved and long-tenured team members retired, Patrick shares how stepping outside his comfort zone to build hiring, retention, and communication processes became essential to scaling the company and protecting its culture. He emphasizes the importance of transparency, clearly defined roles, and treating the business like a competitive team, even when family dynamics are involved.

Throughout the episode, Patrick underscores the value of presence and visibility as a leader. From starting mornings with customer service to staying engaged with his family and children’s activities, he shares how leadership doesn’t stop at the office door. Looking ahead, Patrick discusses his excitement around technology and AI, the opportunity hidden within data management, and what it will require of him to lead the company thoughtfully through rapid change while enhancing the customer experience.

Chris and Patrick explore:

• How succession planning builds self-awareness and leadership clarity
• Leading within a multigenerational, family-run business
• Navigating people management, hiring, and retention challenges
• The importance of transparency, role clarity, and open communication
• Staying visible, present, and engaged as a leader
• Embracing technology, data, and AI to drive future growth
• What leadership requires in times of rapid industry change

This episode offers practical insight, relatable challenges, and an honest perspective on leadership for anyone navigating growth, family dynamics, and the future of the manufacturers’ rep industry.

Chris Atwell is the Founder of Mindset-Conquest, a leadership and mindset coach working with manufacturers’ rep agencies across North America. He helps leaders strengthen their mindset, elevate their leadership, and create the clarity and structure needed to grow their business and their people.