You have your author website, but how can you make it work harder?

Last episode, I talked with Elina Haverinen about why writers need websites. In this episode, I’m taking it a step further and focus on what you can actually do with your website once it’s built. Your website can be more than just a landing page; it can also support your writing career, help readers discover your work, and create opportunities behind the scenes.

In this episode, I cover three practical ways to elevate your website without overcomplicating it:

• how blogging can improve discoverability through SEO
• why every author should have a simple press kit
• how to design your site with your reader’s journey in mind

I also share a few of my favorite technical tips for authors—from optimizing SEO descriptions to using alt text and linking strategies—to help your site work for you long-term.

These small practical steps can help make your website stand out and get discovered over time.

Websites Referenced in this Episode:

• Reedsy: How to Build a Rocking Author Media Kit: a 7-Step Template
• Kindleprenuer: How to Write a Book Press Release (the Right Way)
• Mica Merrill Rice’s Media Page: https://www.micamerrillrice.com/media

Have a publishing question? Email me at mica@micamerrillrice.com

Newsletter: The Underground

Website: micamerrillrice.com

Instagram: @micamriceauthor

Facebook: @micamriceauthor

TikTok: @micamriceauthor

"Traditionally Self-Published" theme music is written by Landon Bailey and performed and produced by LNDÖ