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Paradigm Playbook

Paradigm Playbook

Di: Steve Cook
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Welcome to Paradigm Playbook—the one company dedicated to teaching you the practices and habits of successful sports businesses. We aim to help motivated entrepreneurs merge their passion for sports with the mission of optimizing their business.

© 2026 Paradigm Playbook
Economia Gestione e leadership Leadership
  • Ep 124: Building Stronger Youth Sports Through Associations with Ross Gage
    Jun 1 2026

    Host Steve Cook sits down with Ross Gage, Chief Executive of Gymnastics Clubs Australia (GCA), to explore the vital role associations play in strengthening youth sports organizations around the world. Drawing from his experience as a swimming coach, swim school owner, founder of Swim Australia and the Australian Swim Schools Association, and leader within Gymnastics Clubs Australia and the International Association of Child Development Programs (IACDP), Ross shares lessons from decades of industry leadership.

    Steve and Ross discuss some of the biggest challenges facing youth sports today, including rising participation costs, athlete dropout rates, early specialization pressures, staffing shortages, and the decline of physical education in schools. They also explore how clubs can partner with schools to create new opportunities for growth and impact.

    Whether you're a gym owner, swim school operator, youth sports leader, or industry advocate, this episode offers valuable insights on collaboration, sustainability, and the future of child development programs worldwide.

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    32 min
  • Ep 123: Ninja Zone: Turning American Ninja Warrior Into a Profitable Youth Program with Tyler Wetzel
    May 8 2026

    Host Steve Cook sits down with Tyler Wetzel, Customer Success Director at Ninja Zone, to break down how Ninja Zone evolved from a concept into a global program with 300+ clubs.

    Tyler shares how the program blends gymnastics, parkour, martial arts, and ninja-style training into a progression-based system that builds skills and confidence. They dive into why it resonates with parents, how classes are structured for maximum engagement, and what makes it a profitable addition for gym owners.

    If you’re looking to grow your gym, engage a new audience, or build a program that scales, this is a must-listen!

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    22 min
  • Ep 122: Building a Culture of Ownership with Miren Oca
    Apr 28 2026

    Steve Cook sits down with Miren Oca, founder of Ocaquatics and Ripples of Impact, to talk about what it really takes to build a business rooted in ownership and purpose.

    Miren shares how she started teaching swim lessons at 19 and grew it into a full aquatics company—learning business through books, mentors, and experience along the way. She breaks down the “OWN IT” culture behind Ocaquatics and why investing in your team is what actually drives retention and results.

    The conversation dives into her decision to sell 100% of the company to employees through an Employee Ownership Trust—while staying on as CEO to protect the mission, culture, and long-term vision.

    She also shares the story behind Ripples of Impact, a nonprofit focused on redefining ROI by turning speaking fees into swim scholarships and expanding access to water safety.

    This episode is about building something bigger than yourself—and creating a business that lasts.


    Visit Miren here:

    https://www.mirenoca.com/

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    28 min
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