PR BS in the Online Business World
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PR BS in the Online Business World
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There's been a lot of noise this week in the online space with industry names making big moves. And the internet loves to spin that into hot takes, panic, and personal drama.
In this episode of Katy Calls BS, I'm cutting through the noise. These closures aren't random. They definitely aren't "personal choices." They're market signals.
If you are running an online business, especially with learning based offers, you need to pay attention. This episode is about what's actually changing in buyer behavior, why engagement and retention matter more than ever, and why quality learning experiences beat massive content libraries every time.
You'll hear:
- How buyer behavior has shifted
- Why "more content" is no longer the answer
- The difference between selling access and designing learning
- Why quality learning will always win
Market shifts don't mean learning experiences are done. Courses, memberships, digital products, or other education-based offers can either adapt and respond strategically or get left behind.
Because the businesses that last aren't louder. They're better designed.
Listen now and learn what the current shifts in online business are really telling you.