PR firms have a secret weapon. It costs nothing to build. And it's the single most powerful thing you can do to make journalists want to cover you — not just once, but again and again.

In this lesson you'll learn exactly what it is, what goes in it, and how to build one that makes you the winery journalists turn to first — for this story and every story after it.

This is Lesson 2 of the PR Advisory curriculum for small wineries and boutique wine brands who are serious about getting press coverage — without paying a PR agency thousands of dollars a month to do it for you.

Ready to go deeper? Visit winepradvisory.com

Most small wineries never get press — not because their wine isn't good enough, but because they're pitching wrong.

In this episode, PR veteran Jeri pulls back the curtain on the one thing journalists actually respond to (hint: it's not your tasting notes), the biggest misconception that gets winery owners ignored, and a simple self-test you can run on every pitch before you send it.

Plus: the mental block that stops new wineries before they even start — and why it's completely unfounded.

If you've ever wondered why your winery isn't getting coverage, this is the episode that changes that.

What you'll learn:

• Why journalists don't care about your wine — and what they do care about
• The secret ingredient that turns a product announcement into a story a journalist actually wants to write
• A one-question test to evaluate any pitch before it goes out
• Why your winery already has great stories — you just don't see them yet

Want personalized guidance for your winery? Visit winepradvisory.com.

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