PIONEERS by Bridgestone EMIA copertina

PIONEERS by Bridgestone EMIA

PIONEERS by Bridgestone EMIA

Di: Bridgestone EMIA
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Bridgestone EMIA’s PIONEERS explores how our business is evolving at a moment of unprecedented change in technology, consumer behaviour, and society. Through short, compelling conversations, we’ll share everything you need to know about how Bridgestone is shaping a sustainable future of mobility.

© 2026 PIONEERS by Bridgestone EMIA
Economia
  • Beating Guinness World Records with Webfleet Data
    Nov 14 2023

    Meet the new Guinness World Record Holders of longest distance ever driven in an e-van on a single charge.

    A plucky Webfleet team overcame range challenges and tricky driving conditions to smash the old record using some trusty Webfleet Telematics data.

    Presenter Ginny Buckley is joined by Sam Clarke, Chief Vehicle Officer at GridServe, Alain Castle, Webfleet Marketing Manager - UK and Ireland and James Odell, Webfleet Key Account Manager. 

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    30 min
  • Bridgestone World Solar Challenge: the world's toughest solar car race
    Oct 11 2023

    Take a look under the bonnet of hardest solar car challenge on the planet with those taking part in this spectacular race.

    Bridgestone Corporation is the title sponsor of the World Solar Challenge 2023, a competition for teams to design, build, and compete with solar-powered vehicles in the world’s foremost solar technology and advanced engineering challenge.

    The event taking place at the end of October takes contestants over 3,000 kilometres from Darwin to Adelaide – experiencing differing terrains and conditions across Australia. 

    Teams competing in the World Solar Challenge showcase their cutting-edge designs and engineering solutions. The competition serves as a platform to inspire future generations of engineers and promote sustainability and environmental awareness.

    Bridgestone has supported World Solar Challenge since 2013, demonstrating dedication to creating a more sustainable future, and commitment to supporting the development of new technologies that will help reduce carbon footprint. 

    For the competition, Bridgestone will equip the Durham University team in the UK with Bridgestone tyres that make use of pioneering ENLITEN technologies capable of enhancing the performance of their solar powered vehicle.

    In this episode, presenter Ginny Buckley speaks to Anith Sathananthan, Team Principal from the Durham University World Solar Challenge team and Tom Worsley from Bridgestone to find out more about the world’s toughest solar car challenge. 

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    24 min
  • Why are EVs so expensive?​
    Mar 20 2023

    Sales of electric vehicles have been increasing steadily, with one in ten new cars sold now powered by electricity. 

    However, the price of electric vehicles means the market currently is not currently accessible to all.  

    With the EU proposing a ban on sales of new petrol and diesel cars by 2030, then new car buyers will have no choice but to switch to electric. But with limited options in the ‘affordable car range’ – under €30k – will consumers be able to meet these demands? 

    In this episode, our host, Ginny Buckley of Electryfying.com asks Andy Palmer, Automotive Expert and Former CEO of Aston Martin, and Bora Celikyay, Head of Product Category Management Bridgestone EMIA, why EVs are so expensive and what can be done to make them more affordable? 

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    17 min
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