PERSONAL BRAND TALK Cam Roberts Podcast Show copertina

PERSONAL BRAND TALK Cam Roberts Podcast Show

PERSONAL BRAND TALK Cam Roberts Podcast Show

Di: Cameron Roberts
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Voted Australia's #1 Brand Podcast by FeedSpot. Insights from Cam Roberts, and his guests from around the globe on Personal Branding, Marketing & High Ticket Coaching. Subscribe now on iTunes, Spotify, Amazon Music or at https://camroberts.com.au/Cameron Roberts Economia Marketing Marketing e vendite
Episodi
  • The 5 High Profit Consutling Income Streams #281

    The 5 High Profit Consutling Income Streams #281
    Mar 11 2026

    Welcome to another episode of Personal Brand Talk, the podcast where we break down the secrets of world-class branding and marketing so YOU can apply them to grow, scale, and dominate in your niche.

    Today's topic is about The 5 High Profit Consutling Income Streams

    ✔ Do It Yourself – Providing courses, resources, or training where clients implement the strategies themselves

    ✔ Do With Them – Working alongside clients through coaching, group programs, or guided implementation

    ✔ Done For Them – Delivering full services where you handle the strategy and execution for the client

    ✔ Advisory – Acting as a trusted advisor or consultant who provides strategic direction and expert insights

    ✔ Commissions – Generating income through partnerships, referrals, or revenue share on solutions you recommend

    🎙️ Enjoyed this episode? Don't forget to:

    ✅ Subscribe to the Personal Brand Talk Podcast

    ✅ Leave a 5-star review on Apple Podcasts & Spotify

    ✅ Share this episode with a friend who needs to hear it!

    💬 Got questions or insights? DM Cam or drop a comment.

    #SalesFunnels #FractionalCMO #SalesTechniques #BusinessGrowth #branding #BusinessMarketing #PersonalBrandTalkPodcast #CamRoberts

    📌 Work with Cam Roberts: https://camroberts.com.au/

    📌 Book a Free Strategy Call: https://camroberts.com.au/chat/

    📌 Visit Cam's Agency: https://bubblegummarketing.com/

    Warm Regards,
    Cam Roberts
    Business Advisor | Fractional CMO |🔥30+ years of "real-life" results🔥 | Bubblegum Marketing Founder & Director |
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    23 min
  • The 5 Costly Marketing Mistakes To Avoid #280

    The 5 Costly Marketing Mistakes To Avoid #280
    Feb 24 2026

    Welcome to another episode of Personal Brand Talk, the podcast where we break down the secrets of world-class branding and marketing so YOU can apply them to grow, scale, and dominate in your niche.

    Today's topic is about The 5 Costly Marketing Mistakes To Avoid

    ✔ Why trying to market to everyone leads to weak messaging and poor results
    ✔ How inconsistent marketing kills momentum and slows business growth
    ✔ The danger of focusing on tactics instead of a clear strategy
    ✔ Why ignoring data and performance metrics wastes time and money
    ✔ How failing to nurture leads causes you to lose potential sales

    🎙️ Enjoyed this episode? Don't forget to:

    ✅ Subscribe to the Personal Brand Talk Podcast

    ✅ Leave a 5-star review on Apple Podcasts & Spotify

    ✅ Share this episode with a friend who needs to hear it!

    💬 Got questions or insights? DM Cam or drop a comment.

    #SalesFunnels #FractionalCMO #SalesTechniques #BusinessGrowth #branding #BusinessMarketing #PersonalBrandTalkPodcast #CamRoberts

    📌 Work with Cam Roberts: https://camroberts.com.au/

    📌 Book a Free Strategy Call: https://camroberts.com.au/chat/

    📌 Visit Cam's Agency: https://bubblegummarketing.com/

    Warm Regards,
    Cam Roberts
    Business Advisor | Fractional CMO |🔥30+ years of "real-life" results🔥 | Bubblegum Marketing Founder & Director |
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    18 min
  • The 4 Advertising Campaigns Agencies Don't Want You To Know About! - #279

    The 4 Advertising Campaigns Agencies Don't Want You To Know About! - #279
    Feb 4 2026
    Uncover the top 4 advertising campaigns agencies don't want you to know about! Learn how to boost your business growth with these secret marketing strategies. If you're not using all four of these advertising campaigns in your business right now… You're missing out on hundreds of thousands of dollars in revenue and thousands of high-quality leads every single month. Hi, I'm Cameron Roberts, Fractional CMO & Founder of Bubblegum Marketing — and in this video, I break down the 4 must-run advertising campaigns that top agencies don't want you to know about. These four campaigns form a full-funnel advertising ecosystem that helps you launch, grow, and scale your business with predictable, high-quality leads and customers. 🔥 The 4 Advertising Campaigns That Actually Work: 1️⃣ Search Advertising (Google/Bing/AI Search) People searching right now are in the buying cycle. They're actively looking for solutions — making these the highest-quality, highest-intent leads you can generate. People are actively searchingHighest intent, highest quality leadsKeyword + intent targetingMore expensive but best conversion 2️⃣ Social Media Advertising (Meta, TikTok, Instagram) Interruptive marketing that builds brand awareness and generates large volumes of cheaper leads. Scroll-stopping creativeDirect-response copywritingVideo-view funnelsRetargeting warm audiencesCheaper than Google, perfect for list-building 3️⃣ Retargeting Campaigns (The Profit Recovery System) 86–90% of people don't take action on your first touchpoint. Retargeting brings them back at a fraction of the cost. Website retargetingFunnel retargetingCross-channel retargeting (Google → Meta, Meta → Google)Multiple touch points = higher conversions 4️⃣ Programmatic Advertising (The "Open Web") The most ignored opportunity — covering 96% of the internet. Brand awareness everywhereRetargeting across thousands of publisher sitesBanner ads, video ads, native adsPerfect for scaling your omnipresence This is how big brands follow you around the internet—even after just a single search. FAQ'S: 1. What are the four advertising campaigns every business should run? The four must-run advertising campaigns are: Search AdvertisingSocial Media AdvertisingRetargeting CampaignsProgrammatic (Open Web) Advertising Together they create a full-funnel system that attracts, nurtures, and converts high-quality leads. 2. Why is search advertising considered the highest-quality lead source? Because people on Google, Bing, and AI search are already in the buying cycle. They're actively looking for solutions, which makes them high-intent and more likely to convert into customers. 3. How does social media advertising help grow a business? Social media is interruptive marketing. It builds brand awareness, generates cheaper leads, and lets you retarget viewers who engaged with your content. It's perfect for list-building, nurturing, and moving prospects deeper into your funnel. 4. Why is retargeting called the "profit recovery system"? Because 86–90% of visitors leave your website or funnel without taking action. Retargeting brings those lost leads back at a fraction of the cost. It also allows cross-platform retargeting (Google → Meta, Meta → Google), increasing conversion rates. 5. What makes programmatic (open web) advertising so powerful? Programmatic advertising covers 96% of the entire internet. It allows your brand to appear across thousands of websites, news sites, blogs, and apps, creating omnipresence. This is how large brands "follow" you around the internet after just one search or click. 🚀 Want Help Launching or Scaling Your Ads? Work with me and my team at Bubblegum Marketing. 👉 Visit: https://camroberts.com.au/ 📅 Book a call → Let's build a full-funnel advertising system that helps you launch, grow & scale quickly: https://camroberts.com.au/chat/
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    12 min
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