Ownership With Purpose: Why Meaning Matters at Work
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Ownership With Purpose: Why Meaning Matters at Work
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What gives work meaning beyond a paycheck?
In this episode of The Ownership Effect, Jim Bonham sits down with Kathy Varol, former Head of Global Purpose Strategy at Adidas, to explore how purpose can transform a company from a place people work into a place people believe in.
Drawing on her journey from Peace Corps volunteer to global business leader, Kathy shares how purpose becomes more than a mission statement when it's embedded into strategy, culture, and everyday decision-making. She explains why purpose-driven organizations attract committed employees, build stronger cultures, and often emerge stronger during challenging times.
The conversation also explores why employee-owned companies may have a unique advantage. Ownership aligns people around success, but purpose gives that success meaning. Together, they create workplaces where employees are invested not only in what the company earns, but in what it stands for—and where business becomes a force for creating opportunity, impact, and lasting value.