Google is changing Local Services Ads again, and this one actually matters.

In this episode of Owned and Operated, John Wilson sits down with Sam Preston of Service Scalers to break down Google's biggest LSA update yet. With Local Services Ads moving into Google Ads and Performance Max, contractors could see major changes to how budgets are spent, campaigns are managed, and leads are generated.

John and Sam walk through what's changing, what could go wrong, and the simple checklist every contractor should work through before the rollout. If Google is an important lead source for your business, this is an episode you'll want to hear before the switch happens.

In This Episode:

• Why Google is moving LSAs into Google Ads
• What Performance Max means for contractors
• The biggest risks during the migration
• How to think about budgets and campaign structure
• What data you need to save before it's gone
• Why your Google Business Profile matters more than ever
• What to watch for if your lead volume changes overnight

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John Wilson → https://www.linkedin.com/in/johnbwilson1/
Sam Preston → https://www.linkedin.com/in/sampreston/
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💰 SPONSORS
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Breaking $5M Workshop

Join John Wilson and Jack Carr in Akron, OH for a hands on workshop built for home service owners ready to scale past $5M. Get the proven playbook, tour Wilson's operation, and connect with other growth minded contractors. Register here: https://www.ownedandoperated.com/upcoming-events/oao-workshop-breaking-5-million

Yelp

Looking for more qualified leads beyond Google? See how contractors are using Yelp to reach homeowners who are ready to book and diversify their lead generation. Learn more: https://business.yelp.com/campaign/ownedandoperated/

The Military Veteran (TMV)

Hiring a VP, GM, or C-suite leader? The Military Veteran (TMV) specializes in executive search for home service businesses, connecting you with proven veteran leaders who know how to execute, build teams, and drive growth. Select Owned and Operated as your referral source when you schedule a consultation: https://themilvet.typeform.com/to/BDwkmCU0?typeform-source=www.themilvet.org

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CHAPTERS
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00:00 LSA Shakeup Preview
01:02 Migration to Google Ads PMax
09:20 What Stays Same vs Changes
14:27 Budget Risks and Action Checklist
26:31 Stats, Prep, and Final Thoughts

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More Ways To Connect with O&O

• John's Podcast YouTube Channel
• Owned and Operated Newsletter
• Bonus Videos From John

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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

The fastest-growing home service companies don't scale by spending more. They scale by making smarter operational decisions.

In this special compilation episode of Owned and Operated, John Wilson and Jack Carr break down one of the biggest hidden expenses in home services: your fleet. They explain why they're moving away from expensive service vans, why the Ford Maverick has become their vehicle of choice, and how rethinking truck stock, inventory, and install trailers can save hundreds of thousands of dollars while making technicians more efficient.

They also dive into the future of fleet strategy, from modular trailer systems and simplified inventory to why most branded truck wraps no longer create a competitive advantage. If you're looking for practical ways to lower costs without sacrificing growth, this episode is packed with ideas you can apply immediately.

In This Episode:
• Why expensive service vans may be hurting your business
• How Ford Mavericks reduce fleet costs and fuel spend
• Rethinking truck stock to improve inventory control
• The trailer system that could replace traditional install trucks
• How fleet decisions impact profitability and cash flow
• Why most truck wraps no longer stand out
• Building a brand that actually differentiates your company

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🔗 CONNECT
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John Wilson → https://www.linkedin.com/in/johnbwilson1/

Jack Carr → https://x.com/thehvacjack

Breaking $5M Workshop → https://www.ownedandoperated.com/upcoming-events/oao-workshop-breaking-5-million

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💰 SPONSORS
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QuickStaffers

Hire trained HVAC and plumbing CSRs without the overhead of traditional hiring. Save $500 on your first placement with Quick Staffers: https://www.quickstaffers.com/

Breaking $5M Workshop

Join John Wilson and Jack Carr in Akron, OH for a hands on workshop built for home service owners ready to scale past $5M. Get the proven playbook, tour Wilson's operation, and connect with other growth minded contractors. Register here: https://www.ownedandoperated.com/upcoming-events/oao-workshop-breaking-5-million

Yelp

Looking for more qualified leads beyond Google? See how contractors are using Yelp to reach homeowners who are ready to book and diversify their lead generation. Learn more: https://business.yelp.com/campaign/ownedandoperated/

Send Us Mail!

More Ways To Connect with O&O

• John's Podcast YouTube Channel
• Owned and Operated Newsletter
• Bonus Videos From John

Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

The fastest-growing home service companies don't fail because they run out of demand. They fail because they run out of leaders.

In this episode of Owned and Operated, John Wilson sits down with Jim Lose of The Military Veteran to discuss what separates great operators from average managers. They cover how to hire executive talent, build a structured interview process, identify red flags before making an offer, and create leadership systems that scale with your business.

From scorecards and reference checks to compensation, coaching, and military leadership, this episode is a practical guide to building the team that takes your business from operator-led to professionally managed.

In This Episode:
• Why leadership becomes the biggest growth constraint
• How to identify and hire A-player operators
• The interview mistakes most owners make
• Building scorecards that drive accountability
• Coaching vs. replacing underperforming leaders
• Compensation, incentives, and equity for key hires
• The next executive hire growing businesses should make

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🔗 CONNECT
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John Wilson → https://www.linkedin.com/in/johnbwilson1/

Jim Lose → https://www.linkedin.com/in/jameslose/

The Military Veteran → https://themilvet.org/

————————————————
💰 SPONSORS
————————————————

Breaking $5M Workshop

Join John Wilson and Jack Carr in Akron, OH for a hands on workshop built for home service owners ready to scale past $5M. Get the proven playbook, tour Wilson's operation, and connect with other growth minded contractors. Register here: https://www.ownedandoperated.com/upcoming-events/oao-workshop-breaking-5-million

FieldPulse

Ready to ditch the whiteboard and spreadsheets? See how FieldPulse helps home service companies simplify scheduling, dispatching, invoicing, and more. Book a free demo: https://landing.fieldpulse.com/owned_and_operated

Quick Staffers

Hire trained HVAC and plumbing CSRs without the overhead of traditional hiring. Save $500 on your first placement with Quick Staffers: https://www.quickstaffers.com/

Send Us Mail!

More Ways To Connect with O&O

• John's Podcast YouTube Channel
• Owned and Operated Newsletter
• Bonus Videos From John

Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.