This is the literal easiest lever you can pull to add leads tomorrow: turn on (and properly run) Google Local Services Ads (LSAs).

In this episode, John Wilson sits down with Sam Preston (CEO of Service Scalers) to break down why LSAs are still absurdly underutilized in home services—and how a simple setup + consistency flywheel (answer calls → book jobs → earn 5-star reviews) can ramp a business fast.

They also zoom out into the operator view: how John evaluates acquisitions through the lens of marketing, why under-spent businesses with strong reviews are so attractive, and the biggest LSA mistakes they see (turning it off, wrong services/locations, and “set it and forget it”).

If you’re a contractor owner (HVAC, plumbing, electrical, etc.) and you want a no-excuses playbook to get more calls in 2026, start here.

🚀 What You’ll Learn:

• How to set up LSAs fast (and what to verify so you don’t waste spend)
• Why consistency beats tactics in Google’s ecosystem
• The simple “don’t turn it off” rule (and how to throttle without nuking performance)
• What operators look for in a target company’s marketing before buying
• How GBP activity and reviews directly impact LSA performance
• When LSAs cap out and PPC becomes the next lever

🎙️ Guests / Hosts:

• John Wilson: https://x.com/WilsonCompanies
• Sam Preston: https://www.linkedin.com/in/sampreston/

💼 Shoutout to ReferPro

Most home service businesses rely on referrals, but without a system, a lot of that revenue gets left on the table. ReferPro helps automate referral reminders, attribution, and rewards so referrals actually turn into booked jobs.

Owned and Operated listeners get 20% off plus discounted onboarding — learn more HERE

💼 Big Reputation — Stop chasing reviews and watching competitors outrank you. Big Reputation is the AI-powered review + SEO platform built for home service pros. Automate review generation, respond with AI, track local SEO, and integrate with your CRM. Setup is free, and your first month’s on the house.

👉 Book your demo

Send Us Mail!

More Ways To Connect with O&O

• John's YouTube Channel
• Weekly Newsletter
• Owned and Operated

Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

We’re heading into 2026 with one goal: stop losing money.
Not “grow at all costs.” Not “try harder.” Just: build a healthy business that actually cash flows.

In this episode, John Wilson and Jack Carr break down what they’re cutting, tightening, and renegotiating in 2026 to go from ~13% EBITDA to 20% EBITDA—and why they’re also targeting 10% net profit after realizing how big the gap can be between EBITDA and real take-home profit.

They walk through the exact planning process they used this year (operational inputs → revenue → profit plan), then share the unsexy truth: most of the gains don’t come from some magic tactic… they come from relentless efficiency—marketing discipline, killing bloated software, renegotiating vendor terms, tightening material spend, and finding hidden leaks everywhere.

If you run a home service business (at any size), this is your 2026 playbook for getting healthy first—then scaling from strength.

In this episode, we cover:

• “Just Don’t Lose Money” Mindset: Why refusing to lose changes everything
• Profit Planning for 2026: Planning off the P&L (not vibes)
• EBITDA Isn’t a Light Switch: Why profitability is an on-ramp (and takes time)
• Marketing Discipline: Cutting inconsistent channels + tracking cancellation rate
• Software Bloat: The hidden $10K–$50K/month leak almost everyone has

🚀 What You’ll Learn:

• Why “growth” doesn’t matter if you aren’t net profitable
• The fastest way to find 5–10% savings without cutting core staff
• How to audit marketing beyond ROI (book rate, cancels, demo rate, ticket)
• What to renegotiate with vendors (and how early to start)
• How to tighten materials spend from 25% → 23% without heroics
• Why consistent wins beat “one big lucky month” every time

🎙️ Hosts:
John Wilson: https://x.com/WilsonCompanies
Jack Carr: https://x.com/theHVACJack

⏱️Brought to you by The Military Veteran

If you’re running a home service business and hiring feels slow, risky, or you’re just not seeing the leadership talent you need, TMV can help. They connect companies like yours with exceptional military veteran leaders, people who’ve already proven they can execute, adapt, and lead under pressure. And they do it fast, with a white-glove process that saves you weeks and avoids costly mis-hires.

Want to see who’s out there? Book a Free Coaching session HERE

📞 Sponsored by Quo — The Modern Business Phone for Service Pros

Missed calls mean missed business. Quo (formerly OpenPhone) is the AI-powered phone system that logs calls, creates summaries, and automates follow-ups — keeping your team connected and customers happy.?

Send Us Mail!

More Ways To Connect with O&O

• John's YouTube Channel
• Weekly Newsletter
• Owned and Operated

Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

We break down how we tripled our HVAC average ticket—from $5,000 to $12,500+—and finally made sales profitable. In this episode, we walk through the painful mistakes, system overhauls, and process changes that turned HVAC from a money-loser into a real growth engine.

If you run a home service business, this episode is a masterclass in why “selling harder” doesn’t work—but selling better systems, earlier financing, and structured options does. We unpack how repair-first thinking killed profitability, why discount-driven comfort advising nearly sunk us, and how process—not unicorn salespeople—changed everything.

In this episode, we cover:

• The $5K → $12.5K Jump: How our HVAC average ticket actually scaled (and why it failed at first).
• Repair vs. Replacement: Why “fixing everything” was a disservice to homeowners and the business.
• Sales Process Evolution: From selling techs → comfort advisors → systemized selling.
• Software & Systems: How structured options unlocked premium equipment and IAQ sales.
• Financing Strategy: Why introducing financing early boosted close rates by 13% and added ~$6K per job.

🚀 What You’ll Learn:

• Why higher average ticket doesn’t automatically mean higher profit.
• How offering full systems (instead of single components) changes everything.
• Why premium equipment sells when it’s presented correctly.
• The biggest mistake contractors make with financing conversations.
• How process beats talent in HVAC sales—every time.

📞 Sponsored by Quo — The Modern Business Phone for Service Pros

Missed calls mean missed business. Quo (formerly OpenPhone) is the AI-powered phone system that logs calls, creates summaries, and automates follow-ups — keeping your team connected and customers happy.?

🎁 Start your 7-day free trial and get 20% off your first six months at

💼 Big Reputation — Stop chasing reviews and watching competitors outrank you. Big Reputation is the AI-powered review + SEO platform built for home service pros. Automate review generation, respond with AI, track local SEO, and integrate with your CRM. Setup is free, and your first month’s on the house.

👉 Book your demo

🎙️ Hosts:

John Wilson: https://x.com/WilsonCompanies
Brandon Niro: https://www.linkedin.com/in/brandon-niro-957b86196/

Send Us Mail!

More Ways To Connect with O&O

• John's YouTube Channel
• Weekly Newsletter
• Owned and Operated

Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.