Own Your Firm Episode 1
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Own Your Firm Episode 1
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Own Your Firm: Why We’re Starting This Podcast and What to Expect
AJ and Logan announce their new podcast, “Own Your Firm,” created as scheduled “bro time” and a space to discuss how firm owners can build businesses that don’t lead to burnout. They explain the title’s inspiration and aim to help accountants become better business owners, noting industry trends like consolidation, acquisitions, and AI. Planned topics include running firms effectively, bridging CAS and tax perspectives, light current events, listener questions, and pulling discussions from Logan’s accounting firm owner community, Counter, plus possible product/tech reviews and a “random” segment. They share brief personal backgrounds: both are Christian dads with three kids; AJ (32) worked at small and large firms, including niche dental accounting, now owns a firm with partners and does consulting; Logan (35) runs The Graff Tax Co. (founded 2020), creates content, and built Counter to about 280 members.
00:00 Podcast Kickoff
00:49 Why Own Your Firm
02:12 Firms That Dont Own You
04:11 Planned Segments And Reviews
08:27 From Job To Business Owner
12:15 Meet AJ Background Story
16:53 Meet Logan Counter And Firm
19:17 Future Ideas And Wrap Up