The Overpressure podcast just dropped a conversation with Tony Durso, LA-based podcaster and five-time bestselling author with 50 million+ listens, that's equal parts promotion mastery and entrepreneurial endurance.

He spent decades in corporate marketing before federal regulations wiped out his lead generation business four separate times in seven years. So he went looking for something he could control, stumbled across podcasting, jumped in live within two weeks of learning about it, and has been building ever since.

His best stories? Not the overnight wins. It's writing his first book, putting it out with no audience, and learning the hard way that a great product in the forest sells nothing. It's watching his second book hit number two after just a year of podcasting. It's getting Howard Schultz, the man who took Starbucks from 28 to 15,000 stores, on the show. It's having podcast intro music downloaded over a million times and only just now realizing he should make music videos.

Quick gems from the episode:

→ You can figure everything out yourself. It just takes forever. Find the people who already did it.

→ Promotion never stops. McDonald's still advertises. So should you.

→ Don't sell in the forest. Get your message where the people actually are.

→ Simplify over time. Eight steps. A clear vision. Cruise control, not coasting.

→ Do your own social media posts. No one else knows what happened in that room.

→ When the numbers drop, promote more, not less.

The music video for "Flying" dropping on TikTok soon? Just a bonus. Check out the Overpressure podcast if you want conversations about building something that lasts, promoting like you mean it, and finding freedom through consistency.