Episodi

  • The Psychology of Now
    Dec 11 2025

    This episode investigates our psychology of now through original lyrics with commentary from psychological science, social theories, and some of my own perspectives.


    This Psychology of Now EP contains four “tracks.”

    1. Blank Blues - lyrics about a modern melancholy that has a distinctive dissociative blankness to it

    2. A Little Happily Ever After - lyrics about creating a life together during difficult times

    3. Into My Head - lyrics about escaping into imaginary worlds

    4. The Pendulum - lyrics about our oscillating meta modern minds


    All the lyrics, details and the extensive 50+ item science and theory guide can be found at ⁠hidukehouse.com/feelingnow⁠


    I am a psychology researcher and designer, and I believe in the power of deeply understanding the ever-evolving psychology of now and in the unique power of lyrics to do so.


    My AI Statement | “Real Lyrics, Artificial Music” : I use AI song drafts as a vehicle for sharing the ideas the original non-AI lyrics are meant to capture. I do not consider my AI-transformed song drafts to be full "real songs."


    Contact > ⁠troy@hidukehouse.com⁠


    Website > ⁠hidukehouse.com⁠


    Cover Art for the Psychology of Now EP by ⁠Brett Cuviello

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    52 min
  • No Points | Story About
    Jul 10 2025

    No Points is an original story about how sometimes it can be valuable to just do something that doesn't have any point.


    It specifically explores this through the worlds of academia, activism, and intellectualism.


    The story tells the tale of an intellectual main character who has a revelation about having more happiness and he gets a painting commission to celebrate just enjoying happy things which he hangs the painting in his house. He then confidently decides to throw a casual party to encourage his intellectual friends to have the same happiness. Things do not go as planned.


    Links


    Read and Listen to More Stories About: www.hidukehouse.com/stories


    Storytelling Trainings and Services: www.hidukehouse.com/storytelling


    Storytelling Theory: www.hidukehouse.com/books


    Values to Action with OYF: https://www.oyf.com/values-to-action


    Related Episode: Every Shade of Blue, Episode 03 of this Podcast



    Science Related to Commentary


    Understanding Flourishing - https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2024.1458946/full


    Dangers of Rumination - https://pmc.ncbi.nlm.nih.gov/articles/PMC2832862/


    The Positive of Being Outside - https://pubmed.ncbi.nlm.nih.gov/26124129/


    Benefits of Taking a Break - https://doi.org/10.1037/a0014212

    Savoring the Moment - https://pmc.ncbi.nlm.nih.gov/articles/PMC8978832/



    Notes


    “No Points” is a story written and read by Troy Hiduke Campbell


    The conference, hotel, and characters describe in the story are all fictional.


    Stories About are ideas captured in original, short fiction. ​These stories are meant to be a bit whimsical and entertaining, but most importantly, they are meant to use the power of narrative to capture and share an idea.



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    27 min
  • Where They Build Prisons | Lyrics About
    Jun 26 2025

    This is a set of lyrics about cultural and mental prisons, and how they are everywhere.


    It stems a lot from my desire to show the universal cognitive and social psychology across what are largely considered very different places: rural and urban America. The lyrics describe both as places where they build prisons we need to escape from.



    Links


    Full lyrics, commentaries, EPs, and streamable Song Drafts: https://www.hidukehouse.com/lyrics


    About Lyrics About + Song Exercises + Professional Services: https://www.hidukehouse.com/lyricsabout


    Contact: troy@hidukehouse.com



    Referenced Links


    System Justification Theory - ⁠https://psycnet.apa.org/record/2011-21802-017


    System Justification and Inescapability - https://psycnet.apa.org/record/2011-28626-004


    Passion Exploitation - https://psycnet.apa.org/record/2019-21488-001


    Lyrics About are ideas captured in original lyrics that are written for purposes beyond creating immediate polished art. I write original lyrics about ideas and share them in text, song drafts, pods, and talks, as well as work with artists, leaders, and everyone to use the power of the lyrics about approach.

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    18 min
  • Warm Phrases | Story About
    Jun 18 2025

    Warm Phrases is an original story about phrases like “you can be anything you want to be.”


    These are the types of phrases that we cherish, that make us feel comfortable, happy, and metaphorically warm, but we don't always live by.


    This story explores how these phrases can bring inspiration and comfort, motivation and fantasy, and action and satiation in ways that can lead to hypocrisy, happiness, joy, clarity, confusion, and much more.



    Links


    Read and Listen to More Stories About: https://www.hidukehouse.com/stories


    Storytelling Trainings and Services: https://www.hidukehouse.com/storytelling


    Storytelling Theory: https://www.hidukehouse.com/books


    Values to Action with OYF: https://www.oyf.com/values-to-action


    Recommendation: Listen to Every Shade of Blue, episode 03 of this podcast



    Science Referenced in Warm Phrases Commentary


    Attitude Behavior Gap - https://doi.org/10.1016/0749-5978(91)90020-T


    Positive Emotions and Resiliency - https://doi.org/10.1037/0003-066X.56.3.218


    Fantasy Psychology - https://www.sciencedirect.com/science/article/abs/pii/S002210311100031X?via%3Dihub


    Zeal Appeal - https://www.tandfonline.com/doi/abs/10.1207/s15324834basp2804_7


    Diminishing Returns and Set Points (with some additional ideas) - https://psycnet.apa.org/doiLanding?doi=10.1037%2F0003-066X.61.4.305


    Social Connections and Happiness - https://ccare.stanford.edu/press_posts/good-social-relationships-are-the-most-consistent-predictor-of-a-happy-life/




    Notes


    “Warm Phrases” is a story written and read by Troy Hiduke Campbell


    All characters and buildings in the story are fictional.


    Stories About are ideas captured in original, short fiction. ​These stories are meant to be whimsical and entertaining, but most importantly, they are meant to use the power of narrative to capture and share an idea.

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    28 min
  • Familiar Faces | Lyrics About
    Jun 12 2025

    There’s this phrase many musical artists often say on stage, “I see some familiar faces,” and a deeper meaning behind that line, around what an audience can mean to a performer, especially a long-time performer.


    These are lyrics about that phrase and that relationship between a performer or artist or teacher, or leader and their audience, written as an indie rock song from the perspective of a veteran rocker.



    Links


    Full lyrics, commentaries, EPs, and streamable Song Drafts: https://www.hidukehouse.com/lyrics


    About Lyrics About + Song Exercises + Professional Services: https://www.hidukehouse.com/lyricsabout


    Contact: troy@hidukehouse.com



    Links


    Referenced social psychology - ⁠https://www.simplypsychology.org/social-facilitation.html⁠


    Referenced consumer psychology - https://papers.ssrn.com/sol3/papers.cfm?abstract_id=412081


    Referenced artist Andrew McMahon talking about songwriting - https://somethinginthewilderness.libsyn.com/53-lying-on-the-hood-of-your-car-w-andrew-mcmahon


    Lyrics About are ideas captured in original lyrics that are written for purposes beyond creating immediate polished art. I write original lyrics about ideas and share them in text, song drafts, pods, and talks, as well as work with artists, leaders, and everyone to use the power of the lyrics about approach.

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    19 min
  • Song For Another Time | Lyrics About
    Jun 5 2025

    Song For Another Time is a song or idea that can seem quite simple or useless to a person in one moment, and then can at “another time” can become very important and useful to that person.

    These are lyrics about the power of those types of simple songs and ideas and people’s psychological biases against them, written by personifying a song that knows this pattern better than the listener.


    Links


    Full Lyrics + commentaries, EPs + and streamable Song Drafts: www.hidukehouse.com/lyrics


    About Lyrics About + Song Exercises + Professional Services: www.hidukehouse.com/lyricsabout


    Contact: troy@hidukehouse.com



    Referenced Science


    Classic “Hot Cold” Empathy Gap Theory - https://www.andrew.cmu.edu/user/gl20/GeorgeLoewenstein/Papers_files/pdf/hotColdEmpathyGaps.pdf


    Classic Affecting Forecasting Paper - https://journals.sagepub.com/doi/abs/10.1111/j.0963-7214.2005.00355.x


    Paper by Troy Hiduke Campbell and colleagues - https://citeseerx.ist.psu.edu/document?repid=rep1&type=pdf&doi=fb49a68fa532633526b716a3f9dcb9f3f76262b2



    Lyrics About are ideas captured in original lyrics that are written for purposes beyond creating immediate polished art.

    I write original lyrics about ideas and share them in text, song drafts, pods, and talks, as well as work with artists, leaders, and everyone to use the power of the lyrics about approach.

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    17 min
  • The Fundamentals Problem | Bookworthy Idea
    Dec 5 2024

    This episode tackles the question, “Why is everything new and modern so hard?” and answers: because we never mastered the fundamentals.


    We explore how this problem affects education, the workplace, politics, art, personal careers, inclusivity, technology, and almost all aspects of modern society.


    If we want to get things right today, we need to learn many brand new things, but just as much, we need to learn or re-learn the fundamentals we may have never been taught, never mastered, or may have just forgotten.


    After this episode, you’ll never look at modern problems the same again.


    White Paper + Summary Slides > hidukehouse.com/books


    Contact > troy@hidukehouse.com


    Instagram > @hidukehouse.com


    Website > hidukehouse.com


    On Your Feet > oyf.com

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    23 min
  • The Destiny Narrative | Bookworthy Idea
    May 3 2024

    This episode explores in how most great stories, characters change, but it is a special type of change: they change into who they were always meant to be.


    This Destiny Narrative structure may be the most powerful, persuasive, and timeless storyform across many domains of epic, leadership, personal, marketing, and social change storytelling.


    Yet, despite its prevalence and power, its form has never been properly identified or theoretically analyzed with the sciences of narrative, coherence, identity, motivation, and authenticity.



    IDEA


    In the most famous stories characters change, but it is a specific type of change; it is change with a strong hint of destiny, as the characters become more of something they always have been.


    Much of the Destiny Narrative’s power comes from resolving the conflict between two major human motivations: the motives to change and stay the same.



    APPLICATIONS


    + Mythic Stories - where great heroes fulfill their destiny by transforming into an improved true self.


    + Product Commercials - that tell people to let out their inner adventurous, nerdy, or party side by buying a product.


    + Personal Growth Narratives - that show people unleashing their deep potential.


    + Makeup Ads - that tell people to reveal their true, natural beauty.


    + Pop Songs - about being “meant for each other” or “born this way.”


    + Pride Campaigns - that champion the idea of coming out to be one’s real self.



    KEY POINTS


    ~ To persuade others to change their behavior, tell people they already are the people you want them to be.


    ~ The Destiny Narrative in its most cliche form may be a bit out of vogue in modern entertainment, but it is still the firm foundation through new forms such as Double Destiny.



    LINKS


    White Paper + Science > ⁠www.hidukehouse.com/books


    Contact > troy@hidukehouse.com


    Website >⁠ www.hidukehouse.com⁠


    Instagram > @hidukehouse


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    28 min