“We know how to run ads. This is a playbook.”

How should you market a new DTC brand in its first six weeks?

Matt Bertulli (Founder, Pela Case & Lomi), Cody Plofker (Advisor & fmr. CEO, Jones Road Beauty), and Curtis Christopherson (Chief Growth Officer, Ammortal) hold the Winks marketing plan up against the results since launch.

They built the brand for moms, yet men keep showing up to buy. Meta CPMs hit $800 until a free account fix and a smaller budget turned them around. Now creators and credible doctors have to bring CAC down to $100 before they scale.

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Aftersell

https://9ops.co/aftersell

Skio

https://9ops.co/skio-9operators

Omnisend

https://9ops.co/omnisend

OuterSignal

https://9ops.co/outersignal

Richpanel

https://9ops.co/richpanel

Runneth

https://9ops.co/motion-runneth

Operators Portal

https://portal.9operators.com/dashboard

Operators Newsletter

https://9operators.com/

“It’s about closing the imagination gap, not what it can do.”

Jessica Schinazi (CEO, Away) joins Matt Bertulli (Founder, Pela Case & Lomi) and Curtis Matsko (CEO, Portland Leather Goods) to break down how she took the reins of a decade-old DTC pioneer and opened it to new channels in 18 months.

Away builds luggage to last 7 to 10 years, which Jessica calls a horrible business model. She chases new buyers: Up to 9% of her Amazon category and a $400 suitcase sold out on TikTok Shop. Now she has to bring each customer home before a day-one startup steals them.

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Podqi

https://9ops.co/podqi

AppLovin

https://www.9operators.com/paid-growth

https://applovin.com/9operators

Shoplift

https://shoplift.ai/operators

Shiphero

https://9ops.co/shiphero-titans

“You can have anything you want, but you can’t have it all at once.”

Should you raise money when your only problem is working capital?

Help an Operator Out (HAOO) is a series where real business owners join the podcast with live questions. In this episode, TJ Bongiorno (Founder, The Outgoing Co) brings two questions: when to raise capital and how to price the round. As a solo founder, he 4X’d the business to nearly $4M in a year.

Nearly 90% of TJ’s revenue comes from powder, yet his cans perform 100X better on TikTok Shop. The hosts push him to choose which product leads his pitch. Matt makes the case for a price where investors win easily. Caught between seed funds and VCs, TJ needs a deal the right investors will take.

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Postscript

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Aftersell

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Richpanel

https://9ops.co/richpanel

Fulfil

https://9ops.co/fulfil

Northbeam

https://9ops.co/northbeam

Saras Analytics

https://9ops.co/saras

Operators Portal

https://portal.9operators.com/dashboard

Operators Newsletter

https://9operators.com/