Operating on PURPOSE copertina

Operating on PURPOSE

Operating on PURPOSE

Di: Sarah Wilson and Penny Cook
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We’re two fractional COOs who have spent our careers inside growing, complex businesses helping founders and leadership teams turn strategy into execution. While we share the same seat, we bring very different operating lenses, including different instincts, backgrounds, and approaches to solving the same problems.

Alongside candid conversations between the two of us, we interview operations leaders, founders, and practitioners who live in the execution layer of business. This is a space for thoughtful, real-world discussions about how the work gets done right.

2026 Sarah Wilson and Penny Cook
Economia Gestione e leadership Management
  • Rebuilding After Broken Trust
    Sep 1 2026

    The conversation explores the impact of trust on business operations, the process of rebuilding trust, and the importance of fixing the root cause of trust issues. It emphasizes the need to manage expectations, identify systemic issues, and utilize operational turnaround skills to address trust-related challenges.

    Reach out to Penny Cook or Sarah Wilson on LinkedIn to connect! Visit our website: Operating on Purpose

    OP Website

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    14 min
  • Listener Questions Pt2
    Aug 25 2026

    The conversation covers the importance of aligning sales and operations, the need for customer experience mapping before scaling up, and the significance of knowing when to bring in the right help, whether fractional or full-time, to transition out of the operator's seat for effective scaling.
    Reach out to Penny Cook or Sarah Wilson on LinkedIn to connect! Visit our website: Operating on Purpose

    OP Website

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    20 min
  • Listener Questions Pt1
    Aug 18 2026

    Sarah Wilson and Penny Cook, both fractional CEOs and operational turnaround partners, answer listener questions on operational challenges. They provide insights on managing projects, navigating political issues, and standing out as a future ops leader. The conversation emphasizes empathy, communication, and process improvement as key strategies for success in operations.

    Reach out to Penny Cook or Sarah Wilson on LinkedIn to connect! Visit our website: Operating on Purpose

    OP Website

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    15 min
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