Open Market copertina

Open Market

Open Market

Di: Joe Zappa & Eric Franchi
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Open Market is a podcast about building companies in the advertising industry. This is not another news podcast. Rather, hosts Eric Franchi and Joe Zappa dive into the stories of successful companies to help listeners understand how to replicate that success. Guests such as Brian O'Kelley, Jonah Goodhart, and the Vanderhooks join to share their advice.Copyright 2025 Joe Zappa Economia Gestione e leadership Leadership Marketing Marketing e vendite
  • Episode 104: Myles Younger on Enterprise Sales, AI Training and the Future of Media
    Jul 1 2026
    Myles Younger, Chief Growth Officer at U of Digital, joins Joe Zappa and Eric Franchi for a wide-ranging conversation about what it takes to grow an adtech business, win enterprise clients and keep pace with an industry changing in real time. Plus, Joe learns what Diageo is, Eric defends his YouTube viewing habits, and the group closes with a rapid-fire round covering ChatGPT, DSPs, SSPs, New York and San Francisco.
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    45 min
  • Episode 103 Branchlab Co-Founder and CEO Josh Walsh
    Jun 17 2026
    Josh Walsh, Co-Founder & CEO of BranchLab, joins Eric and Joe to discuss transforming pharma advertising with AI, scaling a second startup, and an unexpectedly important LinkedIn message from Lance Armstrong.
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    35 min
  • Bringing Performance Audio to the US with Audion CEO Arthur Larrey
    Jun 10 2026
    Audion CEO Arthur Larrey joins Eric Franchi and Joe Zappa to discuss why performance audio could become the next major performance advertising channel and how Audion is helping make that vision a reality. They break down how performance audio works in practice, how it compares to performance TV, and what advertisers are looking for as the channel matures. Arthur also shares lessons from raising a significant funding round in today's market, how AI is shaping both Audion's product and internal operations, and what it takes to expand a fast-growing European AdTech company into the US.
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    38 min
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