Open Market copertina

Open Market

Open Market

Di: Joe Zappa & Eric Franchi
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A proposito di questo titolo

 Open Market is a podcast about building companies in the advertising industry. This is not another news podcast. Rather, hosts Eric Franchi and Joe Zappa dive into the stories of successful companies to help listeners understand how to replicate that success. Guests such as Brian O'Kelley, Jonah Goodhart, and the Vanderhooks join to share their advice.Copyright 2025 Joe Zappa Economia Gestione e leadership Leadership Marketing Marketing e vendite
Episodi
  • The Advertising Event Guide: Which Ones Actually Matter?

    The Advertising Event Guide: Which Ones Actually Matter?
    Feb 18 2026
    Dozens of advertising events occur every year, but not every event is for you. Eric Franchi and Joe Zappa break down the purpose of the six core advertising events, who should attend based on stage and ICP, and how to think about events strategically. They also cover common mistakes founders make and how to build an event calendar that drives outcomes, not optics.
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    32 min
  • Who's Afraid of Adtech?

    Who's Afraid of Adtech?
    Feb 11 2026
    Entrepreneurs are often wary of the adtech label for fear that it will undermine valuations, especially by generalist investors. Eric Franchi and Joe Zappa weigh in on whether that concern is legitimate, why founders and investors should be optimistic about adtech in the AI era, and how to handle messaging and positioning if you straddle adtech and other industries or if you're looking to shift your sector.
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    24 min
  • Gigi CEO Adam Epstein on Building a Verticalized AI Agent for Advertising

    Gigi CEO Adam Epstein on Building a Verticalized AI Agent for Advertising
    Jan 28 2026
    Adam Epstein, CEO of Gigi, joins Eric Franchi and Joe Zappa to discuss what it really means to build and sell a verticalized AI agent for advertising. Adam breaks down why Gigi focused on Amazon DSP, how selling agents differs from selling SaaS, why agents should be framed as jobs, how to price and pilot AI, and what it takes to prove value and onboard customers for agentic software.
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    40 min
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