Open Market copertina

Open Market

Open Market

Di: Joe Zappa & Eric Franchi
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Open Market is a podcast about building companies in the advertising industry. This is not another news podcast. Rather, hosts Eric Franchi and Joe Zappa dive into the stories of successful companies to help listeners understand how to replicate that success. Guests such as Brian O'Kelley, Jonah Goodhart, and the Vanderhooks join to share their advice.Copyright 2025 Joe Zappa Economia Gestione e leadership Leadership Marketing Marketing e vendite
  • Episode 118: Everyone’s Agentic Now. What’s Actually Changed? | Adgentek CEO Frank Sinton & President Paul Harrison
    Oct 21 2026
    Everyone in ad tech is suddenly “agentic.” What actually changes when AI starts buying the media? Joe Zappa and Eric Franchi welcome Adgentek Co-Founder & CEO Frank Sinton and Co-Founder & President Paul Harrison to debate what comes after programmatic. Having built Beachfront and Simpli.fi, respectively, Frank and Paul know the infrastructure they’re now trying to rethink. They explain why they see CTV as an early opportunity for agentic buying, how agents could reduce layers of intermediaries, and why a chatbot interface alone doesn’t transform an advertising business. Paul makes a bold prediction: real-time bidding will eventually be replaced. The group explores what that could mean for DSPs, publishers, agencies, and small businesses. Plus: Eric defends the Unified Media Platform acronym, Joe becomes “in-person curious,” and everyone considers whether Advertising Week needs an agentic rebrand.
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    44 min
  • Episode 117: OpenAds CEO Steven Liss & CTO Michael Bishop on AI Ads, CTV, and “Taste Slop”
    Oct 14 2026
    The slop has developed taste. We’re all processing this. Steven Liss and Michael Bishop join Joe Zappa and Eric Franchi to discuss AI creative that people might actually want to watch.
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    47 min
  • Episode 116- Mediaocean AI Ventures: Bill Wise and Guy Kuperman on Adtech’s Next Wave
    Sep 23 2026
    Mediaocean’s Bill Wise and Guy Kuperman join Joe and Eric to discuss the launch of AI Ventures. Building an AI product is getting easier. Finding customers, earning trust and making it work across adtech? Still hard. They explain how Mediaocean plans to help founders and why Bill thinks plumbing is sexy.
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    31 min
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