In this episode of our flagship podcast One Take, we sit down with Ramiro Sosa, who has worked for some of the leading brands on both sides of the aisle, for a candid 20-minute conversation about today’s transactional environment and the need to combine data and branding. No edits. No retakes. Just authentic insight.

Welcome to Your Gray Matters, a 501(c)(3) nonprofit dedicated to ending age discrimination across advertising, marketing, and the creative industries.

At Your Gray Matters, we believe creativity and leadership don’t have an expiration date. Our mission is to fight ageism, elevate seasoned professionals, and celebrate wisdom at work.

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👉 The Scoop – After decades of working in ad agencies, selling media and working with advertisers, Ramiro harnesses all these learnings, focuses on the power of branding to differentiate and drive sales, and helps startups grow.

👉 Decisive Moment #1 – Ramiro listened to a friend. While working at an ad agency, Ramiro got an offer to run marketing in Latin America for Sony. He was “thinking about it” when a friend convinced him it was a fantastic opportunity. Ramiro took it.

👉 Unexpected change or event – Advertising, and to some extent, marketing went from creative-led to data-led. And when everyone is exposed to the same research, the results are commoditized.

👉 What did he do? – Doubled down on research to truly understand what drives the users of a brand and dove deeply into segmentation.

👉 About older workers – Wisdom. After living through many experiences and cycles, you emerge with wisdom, knowing how things work. This brings value to my decision-making. Older workers also are better at coaching younger ones and add value to the organization.