In this episode of our flagship podcast One Take, we sit down with Luis Javier Pisonero, who introduced some of the most innovative consumer insights tools in Venezuela for a candid 20-minute conversation about how small shifts in focus have a disproportionate effect on success. No edits. No retakes. Just authentic insight.

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👉 The Scoop – Luis Javier transformed his life with a seemingly-simple shift. He went from the common “To Do” list to the “Decision-Making” list. “Avoid regrets” Luis Javier says “if you make a list of worries, you’ll find that each worry ties to a decision you didn’t make. So, make a decision, eliminate the worry”.

👉 Decisive Moment #1 – Moved from Vapro/Bozell, a small, mainly-local Caracas agency to Lintas, taking on the challenge of managing large multinational clients in a large multinational sandbox.

👉 Decisive Moment #2 – Moved from managing Franklin Whaite y Asociados/Lintas, an 80-person agency, to then way smaller FCB in Caracas. “Risky, but worth the challenge” because of the learning opportunities in tools and methodologies.

👉 Unexpected change or event – Tools and computing power. The agencies reinvented advertising with new technology, new processes and new tools, and you get much more effectiveness and efficiency for the client budgets.

👉 What did he do? – Luis Javier not only went all-in on new technology, processes and tools, he leadered a lot of the transformation across Latin America.

👉 About older workers – When you interview an older person you need to look beyond what you are seeing because it's not the tangible thing, it's not the visible thing, it's the invisible thing. I would recommend that you take a look of this podcast to understand how these kind of people could make your data more valuable than you think. That's what I think is the key thing.