In this episode of our flagship podcast One Take, we sit down with Joe Zubi, one of the most iconic Hispanic market advertising leaders, for a candid 20-minute conversation about the jump from being “salaried” to being the boss, building one of the leading national Hispanic agencies and giving back. No edits. No retakes. Just authentic insight.

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👉 The Scoop – Joe Zubi is a Miami advertising icon. While his mom –The legendary Tere Zubizarreta—created Zubi advertising, it was Joe that transformed it into one of the top Hispanic agencies in the U.S. with national clients such as Ford, American Airlines, JP Morgan Chase and many more. Joe himself was one of the most effective evangelists for Hispanic advertising.

👉 Decisive Moment #1 – Leaves Miami ad agency Beber Silverstein in 1990, after 8 years, to help Zubi Advertising land the national Pizza Hut business. And transitioned from having a predictable salary into being an owner.

👉 Decisive Moment #2 – Sold the agency to WPP. And transitioned from being the owner to being an employee.

👉 Unexpected change or event – The dot com crisis, which, when it went bust left many agencies with huge media debts. A second change is streaming, which is tailor-made for Hispanic workers, who tend to have weird hours.

👉 What did they do? – At the time of the dot com Zubi created an interactive division, I-Zubi to explore these new directions. Obviously, Zubi not only kept with the changes, but was front and center in creating and understanding new media.

👉 About older workers – “El Diablo sabe más por viejo que por diablo” (the devil knows more because he’s old than because he’s the devil)