If you ask Tara Palacios about her passion for small businesses and entrepreneurship, she may answer you, “Small business is my schtick.” With a background in marketing and PR in the private sector and a stint helping her father reinvent his own career, Tara followed her gut, moving to a role where she could use her honed skills to help businesses in the community grow. After joining Arlington County over twenty years ago and eventually founding the BizLaunch initiative, she’s never looked back.

Tara’s interactions with her clients often start when they bring her a dream. The work then begins: molding that dream into a reality, assessing the sustainability of the business, moving the plan forward through tangible and calculated actions, making valuable connections, and working through the challenges that inevitably arise. Tara and her team lift up their clients with the tools, resources, and, maybe most important of all, support and encouragement, while entrepreneurs turn their dreams into viable businesses that support the Arlington community.

Tara sees the entrepreneurs and small business owners she works with go through the highs and lows of starting a business, and she empowers them to be successful. Throughout the episode, Tara speaks to the importance of helping people get out of their own way, without judgment, allowing their ideas to grow. Tara talks about the ideal candidate and how crucial it is for people to be willing to receive feedback to make their dreams a reality. And the joy her clients feel when that ribbon is cut or the goal is achieved. Tara brings joy to every person she leads, every entrepreneur in the Arlington community and beyond she works with, and certainly brought joy to this episode of the podcast.

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Life often leads us down unexpected paths, a truth Kwelli Sneed knows all too well. A graduate of the GWU e-Co Leadership Coaching Program, she now serves as the interim director of the Office of Neighborhood Safety Engagement. Initially joining as Chief of Staff during tumultuous times in the District of Columbia, Kwelli assumed the role of Director following the tragic passing of her friend and colleague, Linda Harlee Harper. She shares insights into navigating these transitions, staying true to herself, and utilizing skills honed through the program.

Photography, a passion reignited through a vivid dream reminiscent of her late aunt Sandra, led her to rediscover its significance during the pandemic's chaos, eventually leading her to use photography as the throughline in her coaching. Kwelli discovered the benefits of having her coaching clients use photography to tell the story of who they are, in both their professional and personal lives.

During the episode, Bonnie Bucker, Ina Gjikondi, and Kwelli also explore the concept of "line" and "curve," which is a cornerstone of the GWU Leadership Program and is described as representing distinct energies. Kwelli, who identifies as a "line" – analytical and methodical, recognizes the importance of personalizing one's passion as well, a characteristic of someone who describes themselves as a “curve” and follows the twists and turns of life as they come. Inspired by a fellow coach's use of photography in palliative care, she delves into how images evoke emotions and memories, integrating her passion with the science of career coaching, and harmonizing her dual identities.

Kwelli demonstrates photography's transformative power by recounting a unique community initiative, providing cameras to teenagers, predominantly boys. Witnessing their introspection and aspirations through their work, she illustrates how photography can empower individuals to explore their identities and aspirations.

This conversation acts as a thoughtful reminder to see beyond any barriers you think you may face and to always keep in mind what you’re passionate about. You won’t want to miss Kwelli’s story and how she has stocked her toolbox with tools that will help her use her passions to drive her career.

Ever feel helpless about the state of the world? Investigative journalist Roberta Baskin discusses her shift to finding hopeful stories about businesses creating positive social and environmental impact. She talks about Aim2Flourish, a program she helped to start, and where students discover these companies and write stories that focus on the UN Global Goals. Roberta emphasizes the importance of B Corporations and consumer choices while offering practical tips for reducing your carbon footprint and leaving the world a better place. Tune in and discover how businesses can be a force for good, and what you can do to be part of the solution.

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