Once Isn't Enough: How Customer Journey Maps Help Your Business
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Once Isn't Enough: How Customer Journey Maps Help Your Business
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In this episode of "Better Content Everywhere," host Matt DeWolf delves into two crucial topics for content creators and business owners: the importance of repeating key messages and the value of a well-structured customer journey map.
Matt explains why expecting your audience to remember details from a single mention is unrealistic, and how repetition can help reinforce important information. He also explores the concept of customer journey mapping, using the example of a gym membership to illustrate how consistently communicating at key touchpoints can enhance the customer experience and reduce churn.
Finally, Matt offers a step-by-step guide to creating a customer journey map, from initial contact to post-visit interactions. Tune in to learn how to keep your content clear, consistent, and compelling.