Everyone's an expert, everyone's confident, and everyone's posting about how well it's going. This week my friend Kaili, owner of Reveal Studio Co. and a copywriter and sales strategist, and I ask the question underneath all of it: can you be happy and successful, or are we all just faking it?

We're yapping all about:

• Why someone becoming an expert on AI (or anything) overnight should make you ask some questions
• The GPT Kaili built and has to sunset, and what it taught her about building on a platform you don't own
• Why "this doesn't sell anymore" usually comes from someone about to sell you the fix
• The year I made the most money in my business and was the most miserable I've ever been
• What success looks like when you close the laptop

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Nobody really knows what's working in marketing right now, and Tayler Cusick Hollman, co-founder of Enji, is comfortable saying so. AI dropped a giant boulder into a dusty patch, and until the dust settles, she's putting her energy into what she can actually count on.

We're breaking down:

• Why tracking your numbers keeps you honest about what's working (and why nothing in marketing is precious)
• The ads, PR, and events experiments that didn't pay off, and why she's still glad she tried them
• Why Tayler is the face of Enji on purpose, and what getting rejected every day has taught her about trust
• How she and her husband built a bootstrapped company on three part-time contractors, with no paychecks for themselves
• What's next for Enji? Connecting your marketing to Claude and ChatGPT instead of competing with them

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Were you online enough this week? If not, here’s what you missed:

1. A recruiter posted that bringing an iced coffee to an interview is unprofessional and would probably cost a candidate the job.
2. The internet lost it.
3. I had to ruin my own TikTok algorithm just to catch up on the discourse, and you might not like my take: the recruiter isn't wrong.

In this week’s episode we're breaking down:

• The three things that actually drive a hiring decision, and why only one of them is in the candidate's control on interview day
• Why "unprofessional" is a culture-specific judgment, not an objective fact, and why that's actually not a bad thing
• What happens when your culture is undefined and your team is making hiring calls on vibes instead of something you've actually written down
• The question I want every founder listening to this to sit with: what's your iced coffee?

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