B2B Expo Marketing Advice: Prioritize, Take Action, and Don’t Rely on Social Media Alone (with Dave Chire, Constant Contact)

At the B2B Expo, Meredith interviews Dave Chire, Director of Small Business Success at Constant Contact and host of the Be A Marketer podcast, about what small businesses are struggling with in marketing. Dave says many feel overwhelmed by noise and pressure to be everywhere, so he encourages prioritizing based on business goals, ignoring cookie-cutter advice, and scheduling non-negotiable time—even 15 minutes a day—to take imperfect but consistent action. He emphasizes momentum, repeating core messages with clarity, and staying consistent because audiences aren’t thinking about your business as much as you are. Dave shares how he uses AI daily to repurpose transcripts and ideas into posts and blogs. His key takeaway: don’t expect social media to do it all; real progress comes from follow-up, one-to-one conversations, and intentionally guiding engagement to next steps.

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At the B2B Expo, career B2B marketer Alex Outwater (formerly at IBM and ADP) shares how he’s bringing enterprise storytelling and product-launch experience to smaller companies trying to break through the noise. He emphasizes that many marketing fundamentals don’t change with scale: clarify your story, differentiation, competitors, and especially the real competitor—status quo—since much B2B buying is emotionally driven by trust, confidence, and empathy. Outwater discusses tailoring one core story for different roles on buying committees and how “jobs to be done” varies across stakeholders like users and finance. He urges attendees not to get distracted by “AI-washing,” to ask tough questions, review contracts and risks, and start with simple AI use cases like content and basic automation—only after ensuring strong, clean data foundations.

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Connect with Meredith on LinkedIn

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Contact Meredith: info@compressionmarketing.co