Ashley Mowreader is a data journalist and education reporter. She is currently a master of journalism student at the Craig Newmark Graduate School of Journalism at CUNY and fellow for the Education Writers Association 21st class. Previously, Ashley was Inside Higher Ed's inaugural Student Success Reporter and host of the Voices of Student Success podcast. She holds a bachelor's in journalism from Pepperdine University.

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Dr. Scott Evenbeck is a retired president of the Charles and Stella Guttman Community College and currently serves as a University Professor at Baruch College.

Scott Evenbeck joined the City University of New York in 2011 as the Charles and Stella Guttman Community College’s founding president. He served as professor of psychology and founding dean of University College at Indiana University-Purdue University, Indianapolis. Scott has long been involved in designing, implementing and assessing programs for students in their first years of university study. He played a major role in various initiatives to support student achievement in Indiana, including efforts to keep students in college. He has given more than 100 presentations on serving students as they enter college, and he has written many articles and chapters on academic achievement and persistence. Scott was a task force adviser for the Foundations of Excellence in the First College Year, a board member of the American Conference of Academic Deans, and a faculty member for the Learning Community Institute of the Washington Center for Undergraduate Education. The National Learning Community conference recognized him with the lifetime achievement award. He has been on accreditation teams for three regional associations, focusing on general education, assessment and programs for entering students.

Ryan Coughlan is Associate Professor and Founding Faculty Director of the Executive Doctor of Education in Higher Education Administration Program in the Marxe School of Public and International Affairs at Baruch College of the City University of New York. He is a sociologist of education who studies equity and access in public education systems serving students of all ages.

Dr. Coughlan began his career as a secondary science educator in the New York City department of education, where he gained direct insight into the structures and challenges of our nation’s largest school district. As a scholar, Dr. Coughlan maintains a commitment to practitioner-oriented research that maximizes impact in academia and educational institutions. Along with his related publications in academic journals, he has published five books on school integration, the history of progressive education, the social foundations of education, and the sociology of education. His most recent co-authored book is an in-depth mixed methods case study of one school district’s efforts to achieve true integration. Dr. Coughlan’s research has been featured in national media outlets including The New York Times, NPR, and Chalkbeat, and it serves as the foundation for multiple school equity lawsuits.

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Tam is a senior marketing leader at BVK, where she co-leads the agency’s higher education practice, and she serves as President of the Board for Serve Marketing, BVK’s not-for-profit sister agency. She brings more than 25 years of experience working in higher education marketing and strategy, with a deep understanding of the sector’s evolving challenges, opportunities, and public perception.

Tam is a key architect behind College: Proud Sponsor of America at its Best, a national public-service initiative designed to restore trust in higher education by elevating its impact on workforce development, innovation, democratic engagement, and community well-being. Her work focuses on helping institutions articulate their value with clarity, credibility, and relevance—connecting strategy and storytelling to advance higher education’s essential role in America’s future.

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