Welcome to the first Off Script episode of 2026! Hosts Will May and Ashley Cerveny dive deep into their 2025 recap, revealing eye-opening brokerage numbers, major team wins, and lessons learned. They unveil big changes for the Toast Real Estate Brokerage—including launching a brand-new staging company—and set ambitious goals for the year ahead.

This episode is packed with actionable insights on:

• How to track (and use!) your numbers for breakthrough growth
• Navigating the new “normal” in the real estate market
• Why skillful conversations and setting clear expectations matter more than ever
• The power of database marketing, including an inside look at their 86-touchpoint system
• Smart strategies for connecting with clients in a shifting landscape
• What’s really happening—right now—with buyers and sellers

Plus, hear about the upcoming “Agent Advantage” event series, tips for thriving in today’s reality, and candid talk on the essential skills every agent needs to succeed in 2026. Whether you’re a seasoned agent or just getting started, this episode delivers real talk, real numbers, and real strategies to help you win in the year ahead.

Listen now and stay Off Script with Will May and Ashley Cerveny!

We’re sharing our full vision for 2026 — the agents we’re looking for, how our team is structured, and what makes our brokerage different from the rest.

In this episode, we break down:

🏗️ Our three real estate models — Core, Shared Services, and Independent

🎯 The kind of agents we’re looking to bring on in 2026

💡 Why culture, accountability, and alignment matter more than splits

🚀 How we’re helping agents grow faster through coaching, systems, and proven models

🤝 What makes our environment unique for driven, growth-minded real estate professionals

If you’re a real estate agent in 2026 looking for a brokerage that prioritizes growth, collaboration, and leadership — this episode gives you an inside look at how we operate and what’s coming next.

Most agents see sign calls as interruptions. Top agents see them as one of the warmest lead sources in real estate.

In this episode, we break down how to convert sign calls into appointments — and appointments into closings. You’ll learn the exact mindset, scripts, and questions that help you turn a quick “price check” into a meaningful conversation (and a client for life).

💬 Here’s what you’ll learn:

✅ Why sign calls are one of the best lead sources in 2025

✅ How to reframe your mindset from “selling” to “serving”

✅ The secret to keeping leads on the phone longer

✅ How to use pattern interrupts and open-ended questions to build rapport

✅ Turning every conversation into an appointment

✅ Follow-up strategies that actually convert

✅ How to track and measure lead conversion from every listing

These tactics are proven by agents closing dozens of homes a year through earned leads — no ads, no gimmicks, just genuine connection and consistent effort.

Whether you’re a new agent building your pipeline or a seasoned pro looking to sharpen your conversion skills, this episode will help you communicate better, serve deeper, and win more listings and buyers.

Listen now and start turning every call into your next deal.

📞 Want to join our live scripts & roleplay sessions? Reach out — you’re always welcome to drop in, learn, and grow.

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