Events are an important piece of fundraising for an organization. It also takes a lot of work to create an event that donors want to participate in. The fundraising strategy you use for your organization (and whether or not you choose an event) depends on what goals you have for your organization. Also the type of event you choose to host will be influenced by your donor persona. 

Mary is an event producer, and she does a great job of combining fundraising goals with the donor persona into the perfect event for your organization. Let’s spend some time with Mary learning about events. And stick around until the end for a great piece of bonus content. 

In This Episode

• 5:01 - New event trends that are gaining traction right now
• 7:29 - How donors expect to interact with your organization in 2021
• 11:33 - The one thing that can make or break your fundraising event
• 16:06 - What kinds of events are being hosted in 2021?
• 18:39 - Engaging your audience before your event
• 25:12 - 3 quick tips for hiring an event producer

3 quick tips for hiring an event producer

1. Have someone who is a key player in your event planning that understands the fundraising
2. Have someone who is calm, cool, and collected managing your event
3. Have someone who is experienced with the platforms you are using (whether or not the event is virtual)

Nonprofit Fundraising and Marketing: https://butterflyly.com

Reach Mary mary@epevents.org

Instagram @epeventsllc